The main message is super pathetic.
It claim simplicity but yet targets ICE car. The amount of parts in ICE vs any complicated EV is at least 3 times less. Sometimes more. So you just shift the complexity of running and driving super complex combustion engine towards your safety and comfort in EV and still car is 3 times simpler.
1. So one of points was no GPS. Who want to rely on your phone to know if you able to make to the charging station? What if you forget your phone and you're in the middle of highway deep in the forest?
2. Music. That's not even fun. Aux oh, yeah, how about ~1 billion people with iphone that doesn't have Aux. What if I want to play my music from my apple watch? And good luck managing several bluetooth devices with no screen. And what if some people doesn't want to rely on their device for such a basic thing as music? Really wiring your car with cords to charge your phone, connect aux, mount the phone is the way to make your car simple???? Are you serious?
3. Manual seat control. It seems like every argument in article is a denial of " i hate opinion and need of other people, I want my particular car". If 2 people or more own the same car, they want to adjust it automatically, including mirrors. I bet most of them will be happy to seat in a car, it read their profile from phone in the pocket, adjust seats temp etc including while driving out from drive way. That's already done in tesla including doors. No clicks at all. Screen is used when you need to change predefine settings. Even that can be altered via voice. Btw using voice is also more safe.
4. Climate control zoning. Same thing. How about people want it blow differently with different temp not for a different average temp in the cabin but for different feeling.