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Music subscriber market shares Q2 2021

midiaresearch.com

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Re: Music subscriber market shares Q2 2021

#11

Post by paxys »

jasode wrote: post #9
paxys wrote: post #5

Earlier quoted context omitted.

It is not free with Prime, just $2 cheaper ($8 vs $10/mo). I think what is driving Amazon Music subscriptions is the proliferation of Echo devices. It is easy to auto-subscribe from the speaker itself (sometimes too easy, to the point of being accidental), e.g. when you ask it to play a song.

>It is not free with Prime, just $2 cheaper There's a free tier Amazon Music of 2 million songs included with Prime membership. That's the free music streaming my friend was using for 5+ years. She then upgraded to Amazon Music Unlimited for extra $80/year. Can't tell if the article's 13% for Amazon Music is counting the free tier users.

In that case every Prime member is a subscriber, and that number should be a lot larger.

Re: Music subscriber market shares Q2 2021

#12

Post by nostromo »

echelon wrote: post #8
gfiorav wrote: post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

Long term, Spotify and Netflix are in trouble. Amazon and Apple are in this space, and they can use their trillion dollar market caps to decimate single-revenue stream companies. The Department of Justice should do something about this. Neither Amazon nor Apple should be in these businesses. They do too much and apply price pressure unfairly. If this continues, $1T+ tech will be the entire economy. Netflix, Spotify,…

Increased competition is a good thing. I’m glad several companies are in this space.

It’s only a problem if a single provider is a monopoly and uses that to squeeze out other companies in order to raise prices. We’re very far off from that because there are so many companies competing and none of them control the market.

Re: Music subscriber market shares Q2 2021

#13

Post by hwbehrens »

gfiorav wrote: post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

My wife and I share a single Spotify account, so when she's listening, I switch to the free tier of Amazon Music. I wonder if that counts toward that 13%?

Re: Music subscriber market shares Q2 2021

#14

Post by bee_rider »

zwaps wrote: post #10
yumraj wrote: post #4

Earlier quoted context omitted.

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

What is the meaning of HD and ultra HD for music?

I'm sure it is just a marketing term that they've come up with.

https://www.amazon.com/music/unlimited/why-hd

HD: 'CD quality audio (aka, “lossless”)'

Ultra HD: 'Better than CD quality audio (up to 24 bit, 192 kHz)'

Re: Music subscriber market shares Q2 2021

#15

Post by ssully »

I am curious what Google Play Music's share was before they shut it down in favor of Youtube Music. Myself and a few friends were using it until they shut it down; we basically split between Spotify and Apple Music based on what OS we were using.

Re: Music subscriber market shares Q2 2021

#17

Post by yumraj »

paxys wrote: post #5
yumraj wrote: post #4

Earlier quoted context omitted.

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

It is not free with Prime, just $2 cheaper ($8 vs $10/mo). I think what is driving Amazon Music subscriptions is the proliferation of Echo devices. It is easy to auto-subscribe from the speaker itself (sometimes too easy, to the point of being accidental), e.g. when you ask it to play a song.

As sibling comment also noted, there is a free tier that we've been using forever.

They also have a much cheaper option for students, I think $1/month or something like that.

Not sure if every Prime user uses Amazon Music, and how they count their user base.

Re: Music subscriber market shares Q2 2021

#18

Post by bee_rider »

yumraj wrote: post #4
gfiorav wrote: post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

Does Apple or Spotify have some sort of extra feature over Amazon that would appeal to non-casual listeners?

I had Apple for a bit, switched over to Amazon because of the Prime discount... while I'm aware that morally I should de-Amazon my life, the service is pretty convenient.

Re: Music subscriber market shares Q2 2021

#19

Post by circa »

I made the switch last September from Spotify back to Apple Music.

1 reason and 1 reason only. Lossless. Why Spotify still doesn't offer this as an option is beyond me. I get that its a small amount of people who care but still why not offer it? I would pay a little more to use their service.

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