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Music subscriber market shares Q2 2021

midiaresearch.com

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Re: Music subscriber market shares Q2 2021

#3
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

Does Amazon give out Music accounts as a bonus when users subscribe to some other service, similar to Amazon Prime customers getting streaming? Maybe that can account for incidental and not intentional subscribers.

Re: Music subscriber market shares Q2 2021

#4
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all.

It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

Re: Music subscriber market shares Q2 2021

#5
post #4
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

It is not free with Prime, just $2 cheaper ($8 vs $10/mo).

I think what is driving Amazon Music subscriptions is the proliferation of Echo devices. It is easy to auto-subscribe from the speaker itself (sometimes too easy, to the point of being accidental), e.g. when you ask it to play a song.

Re: Music subscriber market shares Q2 2021

#7
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

Does Amazon give out Music accounts as a bonus when users subscribe to some other service, similar to Amazon Prime customers getting streaming? Maybe that can account for incidental and not intentional subscribers.

Yes they do. Prime comes with a limited version that "only" has a couple million songs. At least in some countries. They also have a higher tier called Music Unlimited that's more on-par with the other guys content wise but cheaper if you already sub to Prime. Also have a tier that only works on Echos but gives access to the larger catalog for even less.

I switched to just using the included service with Prime. It's good enough for me and I get Prime super cheap as a student.

Re: Music subscriber market shares Q2 2021

#8
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

Long term, Spotify and Netflix are in trouble. Amazon and Apple are in this space, and they can use their trillion dollar market caps to decimate single-revenue stream companies.

The Department of Justice should do something about this. Neither Amazon nor Apple should be in these businesses. They do too much and apply price pressure unfairly.

If this continues, $1T+ tech will be the entire economy.

Netflix, Spotify, and all of the other "little companies" should sue the ever-loving bejesus out of these monsters for anti-competitive practices.

Re: Music subscriber market shares Q2 2021

#9
post #5
post #4

Earlier quoted context omitted.

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

It is not free with Prime, just $2 cheaper ($8 vs $10/mo). I think what is driving Amazon Music subscriptions is the proliferation of Echo devices. It is easy to auto-subscribe from the speaker itself (sometimes too easy, to the point of being accidental), e.g. when you ask it to play a song.

>It is not free with Prime, just $2 cheaper

There's a free tier Amazon Music of 2 million songs included with Prime membership. That's the free music streaming my friend was using for 5+ years. She then upgraded to Amazon Music Unlimited for extra $80/year.

Can't tell if the article's 13% for Amazon Music is counting the free tier users.

Re: Music subscriber market shares Q2 2021

#10
post #4
post #2

Big surprise for me is Amazon music... with 13%! I don't know anyone that uses it. Maybe it's a regional thing?

It's free with Prime and cheaper than other alternates for the paid version if you have Prime. For casual listening it's not bad at all. It also supports so called HD and Ultra HD, which I believe Spotify still doesn't support, while Apple does.

What is the meaning of HD and ultra HD for music?
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