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The process behind our startup's logo design - draftswork shown

blog.groovehq.com

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Re: The process behind our startup's logo design - draftswork shown

#12

Post by redorb »

lilulo wrote: post #6

I couldn't tell what is it without inspecting it closely. No point of focus. Too many colors. Fine details in close proximity. etc. etc.

I thought it was a breast at first. I think they could use some darker lines to show the spiral of the shell[].. but my questions are

1) What does a shell have to do with customer support?

2) What are the things coming out of the shell to represent? (data?, support?, rainbow?)

http://media.tumblr.com/tumblr_lriq8ulPK51qko63m.png shows a shell with darker outlines that would've imho worked better.

Re: The process behind our startup's logo design - draftswork shown

#13

Post by gurraman »

redorb wrote: post #12
lilulo wrote: post #6

I couldn't tell what is it without inspecting it closely. No point of focus. Too many colors. Fine details in close proximity. etc. etc.

I thought it was a breast at first. I think they could use some darker lines to show the spiral of the shell[ ].. but my questions are 1) What does a shell have to do with customer support? 2) What are the things coming out of the shell to represent? (data?, support?, rainbow?) http://media.tumblr.com/tumblr_lriq8ulPK51qko63m.png shows a shell with darker outlines that would've imho worked better.

I saw the breast as well.

Re: The process behind our startup's logo design - draftswork shown

#16

Post by Ryan_IRL »

I don't like this logo at all. It's too complicated and feels contrived.

The concept of just the shell was pretty cool, but the three colors doesn't add anything. I don't care what ideation process says, if it's not adding clarity or defining the brand then I'd say it's just complicating things.

That said, thanks for sharing.

Re: The process behind our startup's logo design - draftswork shown

#19

Post by huhtenberg »

I don't think it's that great of a logo.

At the very least it is too detailed to scale well, the shell will be completely lost at smaller sizes turning into a blob of flesh color. The use of desaturated pastels is not a typical choice for a technical project. It is more fit for something soft, girly, perhaps creative. Also there is a disconnect between the name and the symbol. You tell me "Groove", I will remember GrooveShark. You show me the logo and I will have hard time recalling the name it goes with.

And while it is very satisfying to publish the details of design process, it is not that interesting to look at it. Once you saw one or two, you've seen them all... and every self-respecting logo designer now has a couple in a portfolio, so there is plenty of really good sketch logs to choose from.

Re: The process behind our startup's logo design - draftswork shown

#20

Post by libraryatnight »

huhtenberg wrote: post #19

I don't think it's that great of a logo. At the very least it is too detailed to scale well, the shell will be completely lost at smaller sizes turning into a blob of flesh color. The use of desaturated pastels is not a typical choice for a technical project. It is more fit for something soft, girly, perhaps creative. Also there is a disconnect between the name and the symbol. You tell me "Groove", I will remember Gr…

I'm not trying to be mean, but I agree. I could not tell it was a shell until the end where I saw the drawings with no color/ribbon/things in the way.
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