The process behind our startup's logo design - draftswork shown • Hacker News Board

The process behind our startup's logo design - draftswork shown

#1

Post by alexmturnbull » Wed, Sep 14, 2011, 6:43 PM UTC

The process behind our startup's logo design - draftswork shown
blog.groovehq.com

Re: The process behind our startup's logo design - draftswork shown

#2

Post by vilqqu » Wed, Sep 14, 2011, 7:04 PM UTC

Maybe it's just my dirty mind but it looks like a boob.

Re: The process behind our startup's logo design - draftswork shown

#3

Post by mbreese » Wed, Sep 14, 2011, 7:15 PM UTC

Am I the only one that thinks of the Microsoft collaboration software when they hear "Groove"? That just sounds like a lawsuit waiting to happen.

Plus, I didn't see the connection between a conch shell and "groove". I actually couldn't tell it was a shell with the colored lines wrapping it - I couldn't tell what it was.

Re: The process behind our startup's logo design - draftswork shown

#4

Post by splish » Wed, Sep 14, 2011, 7:16 PM UTC

Double post (a few hours ago?): http://news.ycombinator.com/item?id=2996767

Re: The process behind our startup's logo design - draftswork shown

#5

Post by mccutchen » Wed, Sep 14, 2011, 7:17 PM UTC

vilqqu wrote: post #2

Maybe it's just my dirty mind but it looks like a boob.

Maybe it's just because I read this before I looked at it, but I agree.

Re: The process behind our startup's logo design - draftswork shown

#6

Post by lilulo » Wed, Sep 14, 2011, 7:21 PM UTC

I couldn't tell what is it without inspecting it closely. No point of focus. Too many colors. Fine details in close proximity. etc. etc.

Re: The process behind our startup's logo design - draftswork shown

#7

Post by mikeryan » Wed, Sep 14, 2011, 7:27 PM UTC

lilulo wrote: post #6

I couldn't tell what is it without inspecting it closely. No point of focus. Too many colors. Fine details in close proximity. etc. etc.

It's also difficult to use in B&W, most really good logos can degrade well to a black and white image (nice for letterhead) also I'm still shaking my head on what the shell has to do with "Groove".

Re: The process behind our startup's logo design - draftswork shown

#8

Post by mikeryan » Wed, Sep 14, 2011, 7:27 PM UTC

vilqqu wrote: post #2

Maybe it's just my dirty mind but it looks like a boob.

I thought it looked like an anatomical heart YMMV ;-)

Re: The process behind our startup's logo design - draftswork shown

#9

Post by access_denied » Wed, Sep 14, 2011, 7:27 PM UTC

The logo doesn't look 'crisp', 'smart', 'pleasant' maybe 'enthusiastic' but more in a 'the butcher ate candy today' way.

Re: The process behind our startup's logo design - draftswork shown

#10

Post by yakto » Wed, Sep 14, 2011, 7:32 PM UTC

mikeryan wrote: post #7

lilulo wrote: post #6

I couldn't tell what is it without inspecting it closely. No point of focus. Too many colors. Fine details in close proximity. etc. etc.

It's also difficult to use in B&W, most really good logos can degrade well to a black and white image (nice for letterhead) also I'm still shaking my head on what the shell has to do with "Groove".

Ditto. Great logos are simple, and get even simpler over time. This one is over-engineered and, to me, completely lacking in meaning.

The word Groove is strong enough to stand on its own, with maybe a slight embellishment, perhaps some negative space. One of my favorites that may serve as some inspiration: https://community.jivesoftware.com/community/jivetalks/blog/...