Let’s not skim the surface.
The Framework seems to be a modern Thinkpad with a similar USP of how they were built in 2012 before manufacturers tried to introduce and convince consumers of disposable laptops for the past 10 years.
The reason I suggested handling one is the build quality for a first gen device is hard to believe until you hold one and use it for a few days or weeks. The framework is well beyond the quality of first gen devices and feels like the smart people at Apple, Lenovo, etc got together to build a laptop and delivered.
Let’s look at it from where you’re presenting it:
Customers exist in multiple segments: Pioneers, Early Adopters, Early Conservatives, Late Conservatives and Laggards.. distributed on a bell curve.
It’s true startups largely fail because most fail to find a product people want, or deliver on finding a market and distribution for it. They seem to have resonated.
Successful startups often need to appeal to a large enough Pioneer and Early Adopter market to sustain crossing that little chasm to sustainability. Seems like a premium priced product is selling out in batches and getting decent reviews.
Laptops are not a small market. Likely enough pioneers and early adopters exist, unlike the conservatives and laggards that delay adopting technology until validated by others. Someone can run Windows or Linux.
Maybe you’re not an early adopter or pioneer.. but many entrepreneurs and creators could be. Innovators usually exist in a mindset of possibility leveraged with unfair advantages and Framework seems to have a few.
While I don’t work for Framework, I’ve sadly owned 10-15 laptops. With each new laptop I also buy the death of that device. The framework has as many if not more replaceable components from third parties.
On being reasonable, I think it’s fair to say that not everything is for everyone. You or I are not everyone or everyone’s needs.
All it has to do is last 2-3 years without much ado, which it probably will, while being produced in small batches that are hopefully profitable.
I bought and returned my framework and outlined why in another comment, mostly I learned I didn’t have the time to tinker, but I don’t think there’s an option like it on the market.
My guess? Framework will be around, and might even build up like Razer, System76, etc and be acquired by a large manufacturer.
Edit: Forgot to add the initial link between a 2012 Thinkpad and Framework.