Great - now I'm forced to be on some blockchain somewhere to get anything done. This is progress?
You are missing the point. The article is about login methods. Username/password vs message signed with a private key. The blockchain part is there because is the only ready-to-use way to do it in an browser. It's absurd how HN users in general are so dismissive of anything cryptocurrency
Various authentication schemes have used digital signatures...on the web... for decades at this point.