Earlier quoted context omitted.
They use Google Ads: I Googled "crane schools in california" and one of the results was an ad for California Crane School. Apparently they think that they are paying too much on those ads: "The complaint alleges that advertising rates are higher than rates would be in a competitive system".
They're entirely correct. Google and Apple operate as a cartel. If the web experience wasn't 90% Google (outside of social media), and the phone experience wasn't 50% Apple / 50% Google, everything would be cheaper due to competition. Just look at the percentages app developers pay. In a free market with five alternatives, there probably wouldn't even be an app store. We'd do native app downloads over the web and inv…
This has been demonstrated to be false. This scenario is exactly what we used to have in the windows PC era and no one invested "a ton of energy into security and privacy controls".
That unfulfilled need is exactly what propelled Apple to the #1 spot when it came to the mobile era.