Would Apple be a monopoly if they did enter the 'search' business? Google at least can leave Android free, and people that ship it able to customize as well as customers able to switch search providers. Apple would have a very vertically integrated stack, and would they allow anyone else making a phone equal access?
Apple is a monopoly in tech just like Louis Vuitton is a monopoly in luggage, so no. Okay, maybe for US it's Samsonite but for the rest of the world Apple is more like Louis Vuitton - a premium brand that is one of the leaders in design that everyone else follows. Just being popular in some circles doesn't change the fact that they hold a minority share in the market. Maybe people in Orange County might believe that…
"Apple has been the biggest profit and revenue generator in the handset business. In Q2 2021, it captured 75% of the overall handset market operating profit and 40% of the revenue despite contributing a relatively moderate 13% to global handset shipments."
And those are global numbers. Now what do you think their US numbers look like, or their app store numbers? They hold plenty of monopolistic power to enable abuse, and that's enough to be regulated if the government was so inclined.
And, this lawsuit isn't just about Apple, it's about Google too. Certainly you don't have any doubts about their monopoly status.
> I don't see how regulators should intervene in this.
TFA proposes some remedies in very broad strokes. Looks good to me. Unregulated monopolies and oligopolies extract excessive profits from consumers and limit choice through anti-competitive practices. You might be fine with that. I'm not.