What I grasp from this is that John Gruber and Peter Bright are just too dim to understand basic online stores.
This qualifies for mockery from Gruber/Bright:
> "Everyday Computing"
But this is good understandable product description:
> "The ultimate everyday notebook"
(that second one is Apple's marketing copy for the Macbook Air).
The low-end Macbook Air is $999 in Canada. Let's compare. I just priced a Lenovo X220 with a 50% faster processor, twice the ram, twice the SSD size, larger, better screen - which are all minimum choices for this laptop, I can't choose any lower to match the Macbook - and I came out to $84 more than the Macbook. Let's see, if I look at the other versions... I'd say the Macbook has about a $200-$300 price premium compared to the Lenovo. The two laptops weigh almost exactly the same and are the same thickness at the thickest point, although the Lenovo doesn't have the pretty tapered edge.
The economy of scale advantage that he's talking about doesn't exist, or at least doesn't make it to the consumer (Apple may be keeping economy of scale profits, but that's not the point Gruber is trying to make).
Gruber is just utterly full of shit and I fail to see why his articles merit any discussion. "Apple is great because [make up bullshit reason of the week]". Isn't that boring? Even if you love Apple products, isn't it boring?