This article is a great example of why we need legislation around ownership of digital items. I generally hate getting the government involved in things, but if you're paying money for goods, there needs to be a way to be credited or receive your digital goods in a way that still works without your "account". Personally I always get kind of nervous around buying things on PSN, Xbox, Stadia, Steam, Oculus, etc. If the…
Banning this type of practice gets into much thornier ground, because plenty of games legitimately do run only online (MMOs of all types, for instance), and for plenty of others, there's a legitimate reason for them to at least have an online component...and just how deeply embedded in the game that online component has to be is rarely going to be a simple matter to determine.
I don't really see a good solution to this at the moment, sadly.