As an Android developer and early Glass explorer it pains me to say that I agree with a lot of the comments here. I was having a conversation with someone connected to the upper execs there one time who explained this to me. They said that Google could generate the same amount of profit with a small fraction of the staff it currently has. The thing is though, the stock price would not be nearly as high and they have…
Recently here on HN someone launched a search editor for small, niche, seo-free, old, content/text-heavy websites. It's useful because it serves a specific purpose, and can give you very different but useful results due to how it presents its results.
Storage is getting cheap, scaling is a solved-ish problem, ML and AI make simple to empjoy intelligent search easier than ever.
Of course, the solution is not to come up with a slightly tweaked google clone (like bing, duckduckgo, ...) but something that's more in the realm of reimagining what search means and does. I don't think it's wise to fight Google at its own game.