When you use our special transmitters and your listeners use our special headphones, then the headphones will send an encoded signal saying their owner is more liable to be affected by broadcasts urging genocide! This allows you to use the differential broadcasting properties of our transmitter to send special commit genocide now messages to genocide ready users of our headphones while continuing to send innocuous look at this cute bunny pictures to people who will soon be killed!
Buy now, operators are standing by.
on edit: I guess it should be innocuous renditions of The Little Drummer boy to stick to the analogy, but I was momentarily taken by the little bunny idea.