Facebook aside you really see this across the board on almost any platform, that once the product reaches it's 1.0 stage, (where it is good, does what the users want it to do, and has realised its vision) it begins a process of gradual decay, as the focus of the product managers (now panicking to find some statistics to improve to show their bosses) shifts from "building functionality" to "increasing engagement/reten…
Netflix seems good at not destroying their product... though inherently the vision is kind of a scaled distraction machine. I agree with the thrust of your comment and wonder how we might get there. Software companies did look more like you describe in the past, and a few like (some parts of) Apple and some game companies still do. Mostly these are companies that ship a chunk of finished software rather than a "servi…
Refuses to put the categories in a consistent order, even things like "my list" and "continue watching" move around in the UI.
Categories available for you to browse also change randomly.
Autoplay while browsing and autoplay of other content when you finish a show or movie.
Images used in show/movie thumbnails are different for different users based on what they think you are likely to click on.
Mobile app has a tiktok style feed for comedy shows. I believe they are also testing or have already rolled out a tiktok style feed for kids Netflix.
HBO is happy to show me an alphabetical list of all of their content but Netflix will not.