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Telegram Ad Platform

promote.telegram.org

61–70 of 256 posts

Re: Telegram Ad Platform

#61

Well I guess I won't be seeing any Taco Bell or LSD ads there: > Ads must not promote psychoactive substances, alcoholic beverages, tobacco products or fast food.

I get why you don't want to have ads for stuff like drugs, alcohol and tobacco. But fast food?

Re: Telegram Ad Platform

#62

I hope this works for telegram! They were going to need to launch ads at some point and this transparent plan to get started seems like it considered the user base. It’s become my favorite messaging app and I enjoy the pace of innovation. I get it’s not end to end encrypted but that’s not what I am asking for with telegram - just a decent messaging app that makes it easy to remain anonymous (not sharing phone number)…

> just a decent messaging app that makes it easy to remain anonymous

Anonymous from other users, not from the provider, right?

Re: Telegram Ad Platform

#63
> Unlike other apps, Telegram doesn't track whether users tap on a sponsored message and doesn't profile them based on their activity.

I wonder how this will go down with advertisers used to the usual pay-per-click and being able to demographically target their audience before spending their ad dollars.

Re: Telegram Ad Platform

#65
Not everyone loves to shop. I'm thinking we all like to save money though, right? These 10 Free Android Apps will help you do just that: they will save you cold hard cash and as a side benefit, they'll make you a more efficient shopper and will help you waste a lot less time getting the shopping done that you need to do. So, for no monetary cost, you can save a ton of time and build up all sorts of extra money by doing what you need to do already. Doesn't sound to bad to me! https://mhapks.com/download-offline-shooting-gamefree-gun-ga...

Re: Telegram Ad Platform

#66
post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

Active user here. There are some great channels related to my hobbies, it has proper desktop version etc.

Re: Telegram Ad Platform

#67
post #63

> Unlike other apps, Telegram doesn't track whether users tap on a sponsored message and doesn't profile them based on their activity. I wonder how this will go down with advertisers used to the usual pay-per-click and being able to demographically target their audience before spending their ad dollars.

> demographically target their audience

That depends, some platforms already have their demographics skews so that might be indicative

> pay-per-click

Most platforms even tracked conversions with their pixels, but that will become a no-no as we're nearing the death of the 3rd party cookies. Companies will most probably start relying on Market Mix Models that model the impact of investment into ads on different channels on Revenue also taking into account things such as effect lags etc. Facebook has recently introduced an open source solution for this. I work for a company that also provides their own solution as a part of our platform and the interest is definitely picking up, so this issue might become less of an issue due to how the overall advertising ecosystem evolves in the next few years.

Re: Telegram Ad Platform

#68
post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

Telegram has more than 550 million monthly active users... so yeah, lots of us.

Re: Telegram Ad Platform

#69
post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

I am a vivid Telegram user, and it is my primary method of communication with friends. The Telegram communities are so large, that you are going to find all kind of people there. (They have claimed to have 500+ million users)

I am in over 100 chat rooms of varying sizes. Ranging from groups with 100+ members, in which I usually just ignore, and check from time to time to see what is going on. Groups of 20-100 members in which more close friends keep together, and is more similar to IRC chatrooms with tech talk and the ilk, and then a then a lot of groups with 5-20 members, in which friends organize parties, going out for dinner, etc... (I organize my chat rooms into folders for ease of access)

Telegram has been my favorite form of communication because of great performance, very good sync between PC/mobile, great search (I can find messages from 5 years ago with no effort!), and ease of use. My experience with Telegram pales in comparison with any other chat program I have used for how I like to stay in touch with friends.

Re: Telegram Ad Platform

#70
post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

I use Telegram regularly with friends who don't find Signal user friendly enough.

Facebook is the biggest platform for far-right content, child pornography, terrorism, whatnot.

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