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Telegram Ad Platform

promote.telegram.org

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Re: Telegram Ad Platform

#51

Post by iamacyborg »

est31 wrote: post #13
kumarvvr wrote: post #8

Earlier quoted context omitted.

Are these types of structurings common in the ad industry?

As an outsider, what is very common is conversion tracking, aka knowing whether people actually click your ad and buy your products, because that's the ultimate metric to optimize for. Most of the ad tracking we see in the web is actually not needed for the targeting part, but for the conversion tracking part. This product lacks conversion tracking, so I wonder if people with large enough budgets find it justified to…

> Most of the ad tracking we see in the web is actually not needed for the targeting part

That’s because the ad and the auction that precedes it, collects data for further targeting.

Re: Telegram Ad Platform

#52

Post by AlfeG »

kylehotchkiss wrote: post #4

I hope this works for telegram! They were going to need to launch ads at some point and this transparent plan to get started seems like it considered the user base. It’s become my favorite messaging app and I enjoy the pace of innovation. I get it’s not end to end encrypted but that’s not what I am asking for with telegram - just a decent messaging app that makes it easy to remain anonymous (not sharing phone number)…

First real ads that I see is everywhere. From my perspective it's too much of them. There need to be some frequency filter. And quality of those ads are very bad: casino, crypto channels. Some of those channels have less than 10k subscribers.

Re: Telegram Ad Platform

#53

Post by cuu508 »

ackbar03 wrote: post #27
est31 wrote: post #13

Earlier quoted context omitted.

As an outsider, what is very common is conversion tracking, aka knowing whether people actually click your ad and buy your products, because that's the ultimate metric to optimize for. Most of the ad tracking we see in the web is actually not needed for the targeting part, but for the conversion tracking part. This product lacks conversion tracking, so I wonder if people with large enough budgets find it justified to…

How do they optimize clicks if they don't impinge on your privacy? I didn't read the page in detail so maybe I'm missing something

They do not allow external links so there are no clicks.

Re: Telegram Ad Platform

#54

Post by manigandham »

kumarvvr wrote: post #8
captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

Are these types of structurings common in the ad industry?

Yes, there are usually minimum spend requirements and other agreements for larger ad campaigns and ongoing relationships, especially with closed platforms like social networks that own the audience and platform.

Contracts also include termination terms but upfront deposits like these are more rare.

Re: Telegram Ad Platform

#55

Post by [deleted] »

captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

[deleted]

Re: Telegram Ad Platform

#56

Post by jmnicolas »

XorNot wrote: post #46
jakebasile wrote: post #17

Well I guess I won't be seeing any Taco Bell or LSD ads there: > Ads must not promote psychoactive substances, alcoholic beverages, tobacco products or fast food.

It's going to be wall to wall gambling and cryptocurrencies in that case.

Is Viagra still cool? Asking for a friend...

Re: Telegram Ad Platform

#58

Post by Krasnol »

jakebasile wrote: post #17

Well I guess I won't be seeing any Taco Bell or LSD ads there: > Ads must not promote psychoactive substances, alcoholic beverages, tobacco products or fast food.

I love how they care about that while simultaneously being the most popular platform if you want to buy a fake vaccination certificate, hear about the latest conspiracy, download pirated software or meet your local nazi group. This is hilarious.

Re: Telegram Ad Platform

#59

Post by tgsovlerkhgsel »

captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

This will hopefully keep out bad actors (spammers, fraudsters). If they can afford doing this, good on them.

Telegram is home to many cryptocurrency communities, the first thing I thought of when I saw this was that it's going to be heaven for phishers/fraudsters targeting those.

Re: Telegram Ad Platform

#60

Post by captn3m0 »

0xy wrote: post #49
reilly3000 wrote: post #24

I love the Telegram UX but have always been wary of its owner’s benevolence. They have bootstrapped an amazing platform and I hope they are able to get a strong ROI without compromising the great community they have built.

Signal is similarly backrolled by wealthy benefactors from Whatsapp, so this "benevolence" is not unique. That doesn't mean you shouldn't be suspicious though, because Signal is a cautionary tale already (MobileCoin debacle and closed source server code).

Telegram has much higher infrastructure costs due to their "unlimited size uploads", and channels/groups being non-e2ee = everything is stored forever.

Signal could run on benevolence. Telegram's debts were at 770M USD earlier this year. (https://archive.md/mGtgp)

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