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Telegram Ad Platform

promote.telegram.org

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Re: Telegram Ad Platform

#11

Post by 0x38B »

Some answers and clarification on ads from Pavel Durov [1](Google Translate):

“Many users have suggested introducing the ability to disable official advertisements on Telegram channels. Today we are announcing two more changes:

1. Users will be able to disable official advertisements.

We have already started work on this new feature and look forward to launching it this month. It can be issued in the form of an inexpensive subscription, which will allow any user to directly financially support the development of Telegram and never see official advertisements in the channels.

2. Channel authors will be able to turn off official advertisements in their channels for all users.

Some channel creators would also like to "turn off" advertisements in their channels for all users. At the moment, we are calculating the economic conditions for this option. Advertisers will soon be able to place an "invisible" ad on any channel that - assuming there is sufficient cost per impression - will result in no ads on that channel.

Let me remind you that Telegram as a messenger will always be free of ads:

Telegram will not show promotional messages in your chat list, private conversations or groups. Advertising will affect only large channels - services where there is already advertising, and the support of which leads to the greatest costs on the part of Telegram.

We will continue to work on features that will allow Telegram to break even. The interests of users and content authors will remain our priority in this process.”

1: https://t.me/durov_russia/36

Re: Telegram Ad Platform

#13

Post by est31 »

kumarvvr wrote: post #8
captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

Are these types of structurings common in the ad industry?

As an outsider, what is very common is conversion tracking, aka knowing whether people actually click your ad and buy your products, because that's the ultimate metric to optimize for. Most of the ad tracking we see in the web is actually not needed for the targeting part, but for the conversion tracking part. This product lacks conversion tracking, so I wonder if people with large enough budgets find it justified to run ads on the platform.

As a user, I find it great that my privacy is not impinged upon. I hope it will work for them!

Re: Telegram Ad Platform

#14

Post by fabianhjr »

timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

There are many P2P chat/instant message platforms but they are very niche.

For example: https://cabal.chat/

There isn't a way to monetize an open P2P protocol, or even a "captive user base" to sell to VCs for a cash exit so not a lot of development has been done on that area. (And I would be highly skeptical of any "blockchain" P2P Chat proposal)

Re: Telegram Ad Platform

#15

Post by dfadsadsf »

kumarvvr wrote: post #8
captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

Are these types of structurings common in the ad industry?

Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to accept lower CPM rate to make it worthwhile for those businesses.

Telegram ad product and infra are probably not ready to scale right now so they decided to go with manual process. Probably already arranged a few big accounts prior to announcement.

Re: Telegram Ad Platform

#16

Post by LogonType10 »

decrypt wrote: post #6
timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

Matrix is working on a P2P system. Last update that I am aware of is the one here, but there are likely newer updates: https://matrix.org/blog/2020/06/02/introducing-p-2-p-matrix/ Personally, I would like to use Briar on my Tailscale network, but the lack of Briar desktop app and the need to build custom Briar app to support Tailscale interface is a blocker. Or, a self-hosted Signal app.

Is it federated or P2P? I don't think I can message someone on Matrix without an account on someone's federated server.

Re: Telegram Ad Platform

#18

Post by [deleted] »

Andrew_nenakhov wrote: post #10
timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

> so what (technically) is stopping a true E2E P2P platform? The fact that nobody really wants a true p2p platform: you don't want to lose all your stuff if you lose the device. It is clear that federated services like email are superior for most users bar some real hardnuts mindfixed on privacy.

[deleted]

Re: Telegram Ad Platform

#20

Post by guerrilla »

captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

So, this seems like a potential positive feedback loop if Telegram were ever to matter much. Are other platforms like this? If Facebook and Google both did this, it seems like we'd end up with an economy that we don't want (assuming they matter as much as I think they do.)
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