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AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

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Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#41
post #22

It was clear that Google had turned to the dark side when Eric Schmidt first spoke at the Search Engine Strategies conference in 2006. Until then, SEO was the enemy. Google and Yahoo had previously sponsored a conference in 2005 on squashing search engine spam. What's new is that Google has now managed to alienate ad-supported publishers, their paying customers, as well.

Speaking to engineers at Youtube, their sentiment was similar. They felt when they took off the posters of 'don't be evil', it was a turning point.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#42
post #24

Earlier quoted context omitted.

AMP literally has a built in 1 second delay to render outside of Google, non AMP content, that is the "Nice comparative boost". It has nothing to do with "pre rendering" its built right into the CSS.

how is this done in CSS?

AMP sites have a 8 seconds-delayed CSS animation on the body element, turning visibility from hidden to visible.

This animation is turned off instantly (as far as I can say) by Javascript. However when you block Javascript entirely or block ampproject.org you have to endure the whole 8 seconds. I inject "body {animation: none !important}" into all pages to remedy this.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#43
Publishers should never have trusted Google in the first place, seeing how they're feeding from the same pie, and Google wants more of that pie. That's like trusting the Green River killer with a brothel. Even if nothing happens right away, eventually you'll regret it.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#44

The author seems to not understand AMP at all. AMP ads on AMP pages get to render instantly because they are prerendered and only trigger impressions when they are viewed. Non-AMP pages aren't prerendered because they would count as an impression even if they aren't viewed. You could call that a "nice comparative boost," but there is nothing sinister about that. https://amp.dev/about/ads/ I don't even work on the web…

I have only a basic understanding of online advertising. Is that really how AMP ads work? If they are pre-rendered before the user clicks the link, when does the auction happen? Does it do a speculative auction when you load the search results page? It so, that is an incredibly unfair advantage for google.

Or do you just mean that all possible ad creatives are server-side-rendered, so to speak, and kept ready in a google cache?

Edit: oh probably pre rendered by the user browser in the background. In that case any ad could still trigger it‘s impression with a viewport listener, if that‘s what google needed them to do.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#45
post #22

It was clear that Google had turned to the dark side when Eric Schmidt first spoke at the Search Engine Strategies conference in 2006. Until then, SEO was the enemy. Google and Yahoo had previously sponsored a conference in 2005 on squashing search engine spam. What's new is that Google has now managed to alienate ad-supported publishers, their paying customers, as well.

Because they can. They have no competition.

Like MS in the 90'.

Don't worry, in 20 years, all their PR will say they are your best friend again. They will be the underdog for some unforseen reason, and will suddenly call for respecting your private life, encrypting everything and give power to the user.

The way MS does it for open source today.

It's the circle of life for corporations.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#46

Honestly at this point, if you trust google you’re a fool. It’s demonstrated itself to be unreliable, capricious, and absolutely willing to break the law if it thinks it can get away with it. Do business with them if you absolutely must, but under no circumstance should you actually trust them.

Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.

I haven't used this method for Google, but I have blocked some other domains using hosts file entries.

Here is an example for Google: https://superuser.com/questions/1135339/cant-block-connectio...

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#47

Honestly at this point, if you trust google you’re a fool. It’s demonstrated itself to be unreliable, capricious, and absolutely willing to break the law if it thinks it can get away with it. Do business with them if you absolutely must, but under no circumstance should you actually trust them.

Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.

Hosts file on Linux (also works on Windows for those still stuck there).

Something like Lockdown on iOS (works nicely even on unrooted devices like mine.)

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#48

I remember EULALing my privacy away because Chrome was fast and freaking awesome. Now I have to block AMP links. I was once naive, now I'm more willing to deal with firefox

I swear google outright punishes you for using Firefox with any of their services. Major annoyance for me right now is paste is broken on their terminal emulator when connecting to a Compute Engine VM instance over SSH.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#49
post #26

>what he identified as Google’s “vision for the web’s future and examples of best-in-class web experiences.” I'm not sure Google should be the only one to decide the web's future. Since they quasi monopolized the browser, they act like they own the web.

Owning the browser that the majority use means they basically do own the web.

I wonder how many Firefox downloads a week originates from HN these weeks.

Also, recent research has svown me that people on Slashdot doesn't like Google Chrome either.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#50

Honestly at this point, if you trust google you’re a fool. It’s demonstrated itself to be unreliable, capricious, and absolutely willing to break the law if it thinks it can get away with it. Do business with them if you absolutely must, but under no circumstance should you actually trust them.

Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.

Pi-hole, DNS66, uBlock Origin
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