AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives • Hacker News Board

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#21

Post by DeathArrow » Sat, Nov 06, 2021, 7:25 AM UTC

>what he identified as Google’s “vision for the web’s future and examples of best-in-class web experiences.”

I'm not sure Google should be the only one to decide the web's future.

Since they quasi monopolized the browser, they act like they own the web.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#22

Post by Animats » Sat, Nov 06, 2021, 7:30 AM UTC

It was clear that Google had turned to the dark side when Eric Schmidt first spoke at the Search Engine Strategies conference in 2006. Until then, SEO was the enemy. Google and Yahoo had previously sponsored a conference in 2005 on squashing search engine spam.

What's new is that Google has now managed to alienate ad-supported publishers, their paying customers, as well.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#23

Post by redis_mlc » Sat, Nov 06, 2021, 7:35 AM UTC

I just made as many homepage URIs as possible static - even faster at rendering and more cacheable than AMP, and no "update treadmill" to appease a single monopolist.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#24

Post by cerved » Sat, Nov 06, 2021, 7:38 AM UTC

throwaway2048 wrote: post #5

lern_too_spel wrote: post #3

The author seems to not understand AMP at all. AMP ads on AMP pages get to render instantly because they are prerendered and only trigger impressions when they are viewed. Non-AMP pages aren't prerendered because they would count as an impression even if they aren't viewed. You could call that a "nice comparative boost," but there is nothing sinister about that. https://amp.dev/about/ads/ I don't even work on the web…

AMP literally has a built in 1 second delay to render outside of Google, non AMP content, that is the "Nice comparative boost". It has nothing to do with "pre rendering" its built right into the CSS.

how is this done in CSS?

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#25

Post by sam0x17 » Sat, Nov 06, 2021, 7:39 AM UTC

roenxi wrote: post #11

I don't like AMP, but I like this headline less. That is classic media trolling. They don't know what "publishers" actually feel about Google and there is no evidence than anything is "irreparably broken". It is actually remarkable how quickly businesses forgive and forget.

That said, as a CTO Google has irreparably damaged any faith I had in them doing any kind of open anything without sinister ulterior motives

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#26

Post by pabs3 » Sat, Nov 06, 2021, 7:39 AM UTC

DeathArrow wrote: post #21

>what he identified as Google’s “vision for the web’s future and examples of best-in-class web experiences.” I'm not sure Google should be the only one to decide the web's future. Since they quasi monopolized the browser, they act like they own the web.

Owning the browser that the majority use means they basically do own the web.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#27

Post by ramesh31 » Sat, Nov 06, 2021, 7:39 AM UTC

>Announcements and discussions on hot topics impacting the greater web community at the event included Google’s Privacy Sandbox initiative, improvements to Core Web Vitals and performance tools, and new APIs for Progressive Web Apps (PWAs).

Stop trying to make PWAs happen. It's not going to happen.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#28

Post by chronogram » Sat, Nov 06, 2021, 7:59 AM UTC

pmontra wrote: post #14

If they are really displeased with Google, and I'm sure they are, they should run a campaign to invite users of their sites to install a browser different than Chrome. If they manage to destroy Google's quasi monopoly on the browser they'll make Google less powerful overall.

Of all the 3 browsers, Chrome is the only browser that defaults to allowing third-party tracking cookies, so they could only promote one of those Chromium clones.

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#29

Post by hayksaakian » Sat, Nov 06, 2021, 8:04 AM UTC

ctack wrote: post #20

DevKoala wrote: post #15

Earlier quoted context omitted.

Chrome’s stronghold on the web and their ability to delay the death of the cookie allows advertisers to continue doing micro targeting and thus paying more per impression. Publishers would be shooting themselves in the foot if they steer users away from Chrome.

If they’re paying more per impression how is that shooting themselves in the foot?

advertisers pay more per impression when they can target better. Publishers show ads and get paid from advertisers. (simplified)

Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives

#30

Post by ashtonkem » Sat, Nov 06, 2021, 8:11 AM UTC

Honestly at this point, if you trust google you’re a fool. It’s demonstrated itself to be unreliable, capricious, and absolutely willing to break the law if it thinks it can get away with it. Do business with them if you absolutely must, but under no circumstance should you actually trust them.