- run by real musicians who play shows, it came out of a scratched personal itch
- so far, good new owners of Cycling 74, the bug squash numbers in the last couple of releases were stellar
- totally hacker friendly, they know people release disassembled Python code for control surfaces, and basically said "we can't support individual users doing this, but we know it's out there and won't do anything to stop it" (this was what actually got me on the bus!)
- really good educational outreach initiatives, and they give away a very capable light version for peanuts (or free with many controllers)
I find their prices high, all things considered, but am happy to be a long time customer, and as a serious musician musician (university educated, etc.), I think it's great that it has become such a gateway to appreciation of instrumental music by making music creation a more accessible hobby.
And the fact that I can script the heck out of such a full featured commercial product in Scheme by writing a Max/MSP external is fantastic (plug, I wrote Scheme For Max, which allows you to run lisp in your Ableton...)