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You're missing out on the fact that Apple didn't release a 12980hk or 5980hx competitor. These are 30 watt chips that trounce the competition's 65 watt (e.g. the 12980hk and 5980hx) and beyond chips. Hell, this Geekbench is faster than a desktop 125 watt 11900k. It's faster than a desktop 105 watt 5800x. Apple intentionally played to the competition here. They know AMD/Intel reach some performance level X and release…
You are vastly, vastly overestimating how many people like apple laptops. They're expensive, the OS is worse, and there's no speed difference outside of benchmarks. That combined with the fact that most apps are windows-based, and the games are poorly emulated or nonexistent, there's really no reason to buy an apple laptop short of bragging.
People who can't afford Apple laptops (and gamers and certain other use cases) buy cheaper laptops. The brand appeal draws all the wealthy people towards Apple devices.