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The fact that this beats AMDs top laptop CPU is actually a huge deal. And that's before considering battery life and thermals. I'll never buy an Apple computer, but I can't help but be impressed with what they've achieved here.
Don't get me wrong: It's impressive and I have huge respect for it. I also bought one. However, it would be surprising if Apple's new 5nm chip didn't beat AMD's older 7nm chip at this point. Apple specifically bought out all of TSMC's 5nm capacity for themselves while AMD was stuck on 7nm (for now). It will be interesting to see how AMD's new 6000 series mobile chips perform. According to rumors they might be launche…
Make no mistake, the M1 is a truly solid processor. It has seriously stiff competition though, and I get the feeling x86 won't be dead for another half decade or so. By then, Apple will be competing with RISC-V desktop processors with 10x the performance-per-watt, and once again they'll inevitably shift their success metrics to some other arbitrary number ("The 2031 Macbook Pro Max XS has the highest dollars-per-keycap ratio out of any of the competing Windows machines we could find!")