This is totally wrong. The economics of monthly billing are awful, and completely unworkable for a new startup. You have to do annual.
Cost of Install: $7.00, for something this specific
Trial Start Rate: 20%, if paywalled like this app is
Cost Per Trial: $35
Conversion to Trial: 40%
Cost Per Subscriber: $87.50
If they charge you $10/month, they can't get into the black on a new customer for 9 months. They have to eat support costs that whole time. It just doesn't work, when you're starting out. You must charge annual.
Medical licensing cartels charge $500-800 PER MONTH. These guys are trying to charge $100 PER YEAR.
This is an order of magnitude more effective.
Said another way: if someone is too poor for this, they're fucked. They're definitely too poor for any other treatment option. On the other hand, this will open up treatment to people who can't pay the medical cartels.
That's amazing, iterative progress.
Let's give props to these guys for making epic iterative progress, not shit on them because they're not working for free.