The top line, "Not Left. Not Right. Forward." kind of reminds me of Macron's "En Marche" ("Let's Go") that took over France in a storm, taking over the presidency AND the parliament only one year after its foundation, with very few previously known political figures in its ranks. The whole thing looked like doing management rather than politics, and offered an alternative to fed-up voters who didn't dare turn to the…
He seems in a pretty good position as far as poles go. The left will be divided as usual. The right is struggling to find a candidate, has many court cases to deal with, and has yet to find its position relative to the far right. The far right is torn with crazy extremists such as éric zemmour.
While Macron has made many communication mistakes, his success with the vaccine pass and his ability to deliver good speeches at the right time may allow him to win a second mandate. After that his party will probably collapse.