> The question is cogent, concise, and valid -- if you're a movie maker (motivated by money/fame/whatever) why would you try to contend with complex and difficult material if you could instead, as they author asks, more easily rake in billions by having two asexual fictional character punch aliens.
I guess my confusion is stemmed from the fact that I don't think sex scenes are inherently more complex and difficult than alien punching. Perhaps more difficult to sell due to ratings, but that's a given.
I'm not endorsing the way Marvel is making movies; I think it's quite formulaic and intellectually lazy. But on the other hand, sex can easily be just as formulaic and lazy. My opinion is that Marvel didn't include sex in their movies simply because PG-13 has a bigger market and makes more money. If sex would sell better, they'll put sex in there with very little effort, and it wouldn't make those movies any less formulaic.
Of course, I'm anything but a movie expert; sex might really be more difficult to contend with, but the author hardly provided any explanation to support this claim, and thus I remain unpersuaded.
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And as a Chinese person, I'd suggest that Marvel is successful in China, because as formulaic as it is, it simply produces far better movie than current mainstream Chinese movies in almost every aspect. Chinese film making (mainstream) has been pacing backwards for at least the last decade.