Movies in general have been in decline for a while and theaters have of course not had a lot of business in the last two years. But even before Covid, a lot of the business was changing and it has more to do with economics than with morals.
A few things stand out:
- DVD sales and rentals are no longer a thing. In the top days of rental videos, and straight to video movies, Sex was a key way to compensate for otherwise mediocre production; that and outrageous action. Preferably both. Also DVD sales were the bulk of movie revenue. So even the stuff that was shown in the cinema was actually optimized for that. With all that gone, it's just a lot less attractive and necessary to spend money on spicing up movies a little as that used to be mostly about beefing up rental and dvd sales.
- A lot of that stuff has now moved to streaming. There are now award winning movies that go straight to Amazon Prime, Netflix, etc. And of course streaming services still provide access to plenty of on screen sex. Sex sells and when half your audience is male and the other half has their own needs on this front, basically you get specialized material for both groups. Netflix uses a data driven approach to figuring out what to serve. Apparently, sex sells ... monthly subscriptions.
- We've had the whole me-too movement and a large amount of scandals around abuse of actresses in the movie industry in recent years. So, naturally the cost and risk of on screen sex has gone up a quite a bit. There are ways around this of course.