Earlier quoted context omitted.
So, it's the latter. They will have another excuse to increase the prices further. "We had to spend $BILLIONS to change the design of the iPhone, so this is why the new iPhone EU Edition is going to be 1400€". This is the kind of thing that really makes me understand Brexit.
I think Apple is moving in this direction on their own. They sell 4 products that charge by USB-C (Mac, iPad Pro, iPad Air, iPad Mini) and 4 that use lightning (iPhone, iPhone Mini, iPhone Pro, iPad). But it's a gradual change, each of the last few years has seen a product introduced using USB-C.
EU bureaucrats are so useless and full of themselves, they think they can teach birds how to fly.