Earlier quoted context omitted.
As the other comments have noted, Cory addresses this further down in the linked post. He further expanded on this in the post he wrote when he quit smoking[0]: > That was my homework: go away and think of an immediate reason not to smoke. When I came back, I had my answer ready: “I spend two laptops per year on smokes. That money goes directly to the dirtiest companies on Earth, the literal inventors of the science-…
Or he could just save the money. But I guess he has to constantly reward himself for quitting? Man addiction sure is a pain.
Otherwise it's always Sure, I'll quit - tomorrow
Willpower is a muscle. It fatigues. So simply willing your way out of an addiction is not effective for many people.