Earlier quoted context omitted.
That's nice. They should continue to offer this premium service at premium prices, then, for the few people who are willing to pay the premium.
My point up-thread was that this tier of service used to be more or less the de facto standard of service that you would get for a standard, not a premium, fee. Over time, it has deteriorated and is now the domain of specialty car hire services. I'm not sure that that's a good thing.
Aside from solving the trust/scam problem, that's one of the reason why people like Uber - it made 'car as a service' affordable. Without Uber, I might have bought a car, because a factor of 2 completely changes the picture.