Earlier quoted context omitted.
In addition to the power, don’t forget the pseudo celebrity status that many formerly ignored politicians and bureaucrats have enjoyed. The hour long daily briefings rarely contain any new information and are nothing but pure ego and attention seeking. Exactly like a movie star whose time is passing, you should bet they will do whatever it takes to stay in the spotlight and stay relevant.
The daily briefings in NSW (Australia) ceased this week and there was immediate criticism that it was a vital service that should've been maintained. The media and public create that public brand; the health rep is generally just doing their job. In my state, the relevant person happens to have a recognisable hairstyle. It's not like she has a PR team going out telling people to dress as her for halloween or parties,…
Don’t be surprised when the person you cite above who will “feel safer without that level of attention” suddenly decides to step back into the limelight seeking some higher office or elevated position.