Earlier quoted context omitted.
Said more succinctly: It's hard to make a successful product that reduces the time people spend doing something they love to do. Some ways I could imagine addressing this and the problem the article talks about: * Aim to make travel planning not easier (i.e. less time-consuming) but more fun. Treat the app more like a game or media app where users spend more time planning their trip by using the app in enjoyable ways…
Then you would probably want to fold it into something like Lonely Planet or a Rick Steves property. Or of course a feature in AirBnB.
When I’m traveling one cool tech thing I’d like is an AI assistant that could actually place calls in any language to book hotels, tickets, or just check operating hours for places I find in the guidebook.