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Paid influencers must label some posts as ads, German court rules

reuters.com

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Re: Paid influencers must label some posts as ads, German court rules

#161

Post by phatfish »

netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

I wouldn't call Instagram influencers the "little guy", many are millionaires (either off the back of social media or old school Kardashian style). They milk their fans through unregulated advertising and get richer.

With the attitude that regulation disproportionately effects start-ups or small businesses no regulation would ever end up law, which seems to be the point of this style of comment.

Re: Paid influencers must label some posts as ads, German court rules

#162

Post by jand »

moksly wrote: post #154
netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

This is frankly not true in a lot of European countries. Google, Facebook and every other company cannot advertise things like toys, tobacco or alcohol to children here in Denmark, and they have to clearly tell you which parts are advertising and which aren’t. This is why Facebook has an “suggested” and an “advertising tag, that you can even click on to be told what metrics decided that you should see it. As well as…

I did not read netcan's statement as the thesis that there is no legislation regarding "big corps" in the EU. I read it as a statement about speed and willingness regarding the establishment of new laws or law changes.

Whether the statement i interpreted is true i cannot tell, but it would be interesting to have data points on it.

Re: Paid influencers must label some posts as ads, German court rules

#164

Post by pbhjpbhj »

asdff wrote: post #160
cma wrote: post #110

Earlier quoted context omitted.

And they can eventually change terms to charge a percentage, maybe only on the biggest channels for ease of enforcement, like record labels eventually started doing with concert tickets and merch.

How would they even do that? Music artists are free to make their own endorsements without having to pay their label.

Surely just by contract when they get a 'record deal', and practically by hiring the accountant who does the artists books to make sure they don't try and earn without paying the masters?

Re: Paid influencers must label some posts as ads, German court rules

#165

Post by bertday »

varsketiz wrote: post #145
netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

In the past big monopolies have been dismantled. See for example AT&T. Google, Facebook, Amazon, they exist for a relatively short period of time. Don't you think they will also be dismantled in the next 10-30 years?

AT&T just re-merged after the break-up, so it’s a bad example.

See the diagram: https://www.theverge.com/2016/10/24/13389592/att-time-warner...

Re: Paid influencers must label some posts as ads, German court rules

#166

Post by pbhjpbhj »

mLuby wrote: post #78
jjcm wrote: post #12

Good. I'd love if we could go further and make requirements to disclaim if a photo's structure has been digitally altered. Combining these two would be very effective in increasing clarity of content online.

"Results not guaranteed" "Actor portrayal" "Real users compensated for appearing" If everything would have the warning label (like "Don't try this at home" or California's "known to cause cancer" signs or arguably GMO food labels) then people ignore it. It'd be better to know how different what's shown is from the median result, but that'd be hard to figure out, and if you could, why not just require the ads show tha…

Thing is tech is quick enough now we can have all this metadata and users could then filter according to their mores (ie personal preferences), it's not like it's more work for the photog to label it as edited/photoshopped they're already recording that info.

Re: Paid influencers must label some posts as ads, German court rules

#167

Post by AmericanChopper »

netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

Can’t wait for this legislation to be extended to legislators, “this legislation contains a paid promotion” would be a great label to apply. Perhaps traditional media outlets should be required to do the same thing with their advertisers. Maybe doctors disclosing which companies have sent them off to a “medical conference” in Las Vegas or some other holiday destination would be a good idea too. You could think up new ones all day…

Re: Paid influencers must label some posts as ads, German court rules

#168

Post by MeinBlutIstBlau »

netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

Maybe that's because the little guy is so easily bought and will promote anything

Re: Paid influencers must label some posts as ads, German court rules

#169

Post by hammyhavoc »

phatfish wrote: post #161
netcan wrote: post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

I wouldn't call Instagram influencers the "little guy", many are millionaires (either off the back of social media or old school Kardashian style). They milk their fans through unregulated advertising and get richer. With the attitude that regulation disproportionately effects start-ups or small businesses no regulation would ever end up law, which seems to be the point of this style of comment.

"Many"? How many? Source?

Re: Paid influencers must label some posts as ads, German court rules

#170

Post by slapfrog »

Veen wrote: post #27
jjcm wrote: post #12

Good. I'd love if we could go further and make requirements to disclaim if a photo's structure has been digitally altered. Combining these two would be very effective in increasing clarity of content online.

Digitally altered from what? All digital cameras and image processing tools "digitally alter" images.

Lots of industries/companies are required law to maintain records of what they do. If such requirements were imposed on media companies, it could be done by archiving source material and using nondestructive editing software that saves edit decision lists.

Laws requiring media production companies to keep these records seem implausible in America, but at least conceivable in some of countries.

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