US law already requires influencers to disclose ads. (And the FTC says that US law includes foreigners whose audience is reasonably likely to include Americans) https://www.ftc.gov/tips-advice/business-center/guidance/dis...
The law is gutless. Spend like 30s on any Youtube channel. I really wish they'd actually enforce this one.
Paid influencers must label some posts as ads, German court rules
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Re: Paid influencers must label some posts as ads, German court rules
#142US law already requires influencers to disclose ads. (And the FTC says that US law includes foreigners whose audience is reasonably likely to include Americans) https://www.ftc.gov/tips-advice/business-center/guidance/dis...
Re: Paid influencers must label some posts as ads, German court rules
#143Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…
Industrialists will be first to the guillotine(in Minecraft of course).
Re: Paid influencers must label some posts as ads, German court rules
#144If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
Many people aren't very bright. Does that mean we should let them be abused?
Re: Paid influencers must label some posts as ads, German court rules
#145Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…
Re: Paid influencers must label some posts as ads, German court rules
#146Earlier quoted context omitted.
It seems to be WILDLY unenforced then, no? In the USA, it doesn't seem to be done. I was actually shocked -- and then realized how naive I was -- when i was talking to someone at a party who had a tiktok where she reviewed garden products, to find out that it wasn't just "free product", she was literally getting paid by the companies to give them good reviews, and from the tiktok you wouldn't know she wasn't just rev…
Perhaps I'm unimaginitive, but it seems impossible to enforce anyway: how can you tell the difference between my verbose and well-thought-out positive review of a product I really liked, compared to someone paid to come up with their own positive review? Cynically, for years I've been treating pretty much every single product review I encounter as though it's bought by the manufacturer. Ya know, since the internet is…
Sting operations seem like a practical way to enforce this rule.
(Not that I consider the rule a good one: in fact, if as others here say, the rule is "WILDLY unenforced" in the US, then I say either start enforcing it more or get rid of it.)
Re: Paid influencers must label some posts as ads, German court rules
#147In Spain influencers are regularly breaking up to 6 laws by hiding they are doing ads. This is a great video, but in Spanish ofc: https://www.youtube.com/watch?v=WPHeadnlKnI
They have also set up a website where they say what a influencer should https://www.forbrugerombudsmanden.dk/hvad-gaelder/markedsfoe...
Re: Paid influencers must label some posts as ads, German court rules
#148Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…
Re: Paid influencers must label some posts as ads, German court rules
#149Re: Paid influencers must label some posts as ads, German court rules
#150Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.