Live data from Hacker News

Paid influencers must label some posts as ads, German court rules

reuters.com

141–150 of 184 posts

Re: Paid influencers must label some posts as ads, German court rules

#141
post #44

US law already requires influencers to disclose ads. (And the FTC says that US law includes foreigners whose audience is reasonably likely to include Americans) https://www.ftc.gov/tips-advice/business-center/guidance/dis...

The law is gutless. Spend like 30s on any Youtube channel. I really wish they'd actually enforce this one.

YouTube is better than the FTC at this. There are very clear rules for any sponsored or paid content and channels can get deleted if they don't follow it.

Re: Paid influencers must label some posts as ads, German court rules

#142
post #44

US law already requires influencers to disclose ads. (And the FTC says that US law includes foreigners whose audience is reasonably likely to include Americans) https://www.ftc.gov/tips-advice/business-center/guidance/dis...

I’ve seen disclaimers in YouTube videos by just about every channel with a larger audience for years now. I don’t really browse through publications on the daily enough to tell you about those (I get linked to articles directly most often than not nowadays) but I vaguely remember news about a whistleblower outing one of the bigger video game sites about two years ago, revealing that a staggering number of their posts was paid for advertising.

Re: Paid influencers must label some posts as ads, German court rules

#143
post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

Irrelevant. The people who own the most morally corrupt and toxic companies, that are destroying the planet, have all the money in the world to advertise and influence "organically" when everything they do is as inorganic and unnatural as it gets.

Industrialists will be first to the guillotine(in Minecraft of course).

Re: Paid influencers must label some posts as ads, German court rules

#144
post #3

If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed

Many people aren't very bright. Does that mean we should let them be abused?

if it means taking away my right to do X (where my doing X doesn't endanger others), then yes

Re: Paid influencers must label some posts as ads, German court rules

#145
post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

In the past big monopolies have been dismantled. See for example AT&T. Google, Facebook, Amazon, they exist for a relatively short period of time. Don't you think they will also be dismantled in the next 10-30 years?

Re: Paid influencers must label some posts as ads, German court rules

#146

Earlier quoted context omitted.

It seems to be WILDLY unenforced then, no? In the USA, it doesn't seem to be done. I was actually shocked -- and then realized how naive I was -- when i was talking to someone at a party who had a tiktok where she reviewed garden products, to find out that it wasn't just "free product", she was literally getting paid by the companies to give them good reviews, and from the tiktok you wouldn't know she wasn't just rev…

Perhaps I'm unimaginitive, but it seems impossible to enforce anyway: how can you tell the difference between my verbose and well-thought-out positive review of a product I really liked, compared to someone paid to come up with their own positive review? Cynically, for years I've been treating pretty much every single product review I encounter as though it's bought by the manufacturer. Ya know, since the internet is…

>it seems impossible to enforce anyway: how can you tell the difference between my verbose and well-thought-out positive review of a product I really liked, compared to someone paid to come up with their own positive review?

Sting operations seem like a practical way to enforce this rule.

(Not that I consider the rule a good one: in fact, if as others here say, the rule is "WILDLY unenforced" in the US, then I say either start enforcing it more or get rid of it.)

Re: Paid influencers must label some posts as ads, German court rules

#147

In Spain influencers are regularly breaking up to 6 laws by hiding they are doing ads. This is a great video, but in Spanish ofc: https://www.youtube.com/watch?v=WPHeadnlKnI

It's the same in Denmark usually the consumer ombudsmand first asks them to comply before getting the police to set up a case against them if they do not comply

They have also set up a website where they say what a influencer should https://www.forbrugerombudsmanden.dk/hvad-gaelder/markedsfoe...

Re: Paid influencers must label some posts as ads, German court rules

#148
post #136

Whether or not these influencers should have to label ads is one thing. But... I'll note how "little guy" regulation works relative to major players. You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Every word will be negotiated, Google and/or FB will have control over implementation. Often, the regulation will be a net positive, given that it can slow small…

Who cares if they're the little guy. The influencers are lying to their followers to fool them into wasting their money, so they can profit. Little guys also includes shoplifters and con-men. They're still bad for others.

Re: Paid influencers must label some posts as ads, German court rules

#150

Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.

Having your own language has its advantages. Sure, Germans are very active in English-speaking communities where this is impossible to enforce, but many people prefer German-speaking communities, and there these kinds of things are very enforceable because most German speakers actually live in Germany.
Post reply on HN