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TikTok overtakes YouTube for average watch time in US and UK

bbc.co.uk

311–320 of 405 posts

Re: TikTok overtakes YouTube for average watch time in US and UK

#311
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

I think the biggest difference is that the number of mobile-app users worldwide is double that from 2016, when Twitter announced they were shutting vine down.

When Vine started in 2012 there were only ~1B smartphone users.

Re: TikTok overtakes YouTube for average watch time in US and UK

#312
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Mismanagement by @Jack.

Most of the decline happened under Costolo thoguh. Dorsey finished the job.

Re: TikTok overtakes YouTube for average watch time in US and UK

#313

People here always say, how TikTok algorithm is "amazing"; while every time I try it, I just see teenagers badly dancing.

that is probably the main point of all of it - generation change. The tiktok is GenZ. The "teenagers badly dancing" is probably a very meaningful content for them.

Re: TikTok overtakes YouTube for average watch time in US and UK

#314

Note that this is "average time on app", which draws two potential pitfalls: • Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app. • It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok…

The article also says "Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement." Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's not like Google dont have their own metrics platform... And is TikTok really using App Annie? So where are they…

> Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right?

It's based on Android battery stats. You can download 3rd party battery stats from Google Play and view other app's usage time.

Re: TikTok overtakes YouTube for average watch time in US and UK

#315
post #306
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

I don't get why people keep saying vine should have been popular. Myspace beat facebook and look which survived. Myspace was never going to be like facebook. Why should vine have been as big as tiktok just because it was first? Theres plenty of examples of being first not being the winner.

Vine was shut down prior to TikTok's launch. Vine had struck gold and was discarded, then foreign copycats (TikTok and Musical.ly) filled the void. It's one thing for TikTok to beat Vine, another for Vine/Twitter to not even try.

At the very least it's an interesting parable of how short-sighted "innovative" big tech companies can be.

Re: TikTok overtakes YouTube for average watch time in US and UK

#316
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Tiktok is much better as it allows people to infinitely remix existing content. Like a video with a funny sound? With one tap you can make your own and get that "SEO" juice from using that popular sound.

Re: TikTok overtakes YouTube for average watch time in US and UK

#317

People here always say, how TikTok algorithm is "amazing"; while every time I try it, I just see teenagers badly dancing.

This is a valid critique, and why I originally dropped tiktok after a few brief attempts last year. The trick is that you have to do a little work up front to find videos you like (perhaps they've been crossposted to your Facebook feed or something). Early this year I watched and liked videos from about four completely different tiktok creators that I specifically sought out (because I'd seen one of their videos crossposted to FB), and from then on my FYP has been scary-good at serving up stuff that would appeal to me.

ETA: I basically never see teenagers dancing badly. Those videos exist in a different wing of TikTok from the ones I frequent.

Re: TikTok overtakes YouTube for average watch time in US and UK

#319
post #28

This is a hit for US cultural dominance and influence. Americans and Brits, at least in average watch time, are now consuming media ultimately controlled by the Chinese government. And the previous election was influenced by a foreign government using American social media networks to influence, not to mention influencing the president-elect directly. Either America's own social networks are used against them or soci…

Chill out bro. America isn't even good.

Re: TikTok overtakes YouTube for average watch time in US and UK

#320

Earlier quoted context omitted.

I have yet to see a single CCP propaganda video on TikTok. What exactly are you seeing?

CCP propaganda won’t be a red flying with people chanting “China is great!” It will be something like “masks aren’t effective” to increase the impact of COVID on America.

And yet if you walk across the aisle, you will hear people saying the opposite: CCP propaganda is something like "vaccines are effective" to increase the microchip coverage, or whatever.
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