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TikTok overtakes YouTube for average watch time in US and UK

bbc.co.uk

221–230 of 405 posts

Re: TikTok overtakes YouTube for average watch time in US and UK

#221

Earlier quoted context omitted.

I don't think Twitter could afford to lose money with Vines for very long. The CCP can afford to lose money with TikTok for a long time. Straight from the propaganda budget really.

I have yet to see a single CCP propaganda video on TikTok. What exactly are you seeing?

CCP propaganda won’t be a red flying with people chanting “China is great!” It will be something like “masks aren’t effective” to increase the impact of COVID on America.

Re: TikTok overtakes YouTube for average watch time in US and UK

#222
Note that this is "average time on app", which draws two potential pitfalls:

• Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app.

• It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok, that'd be already good enough to say "average time per user spent on the apps is higher for TikTok".

I haven't read the report, but wanted to point out these two warnings. As we say in Spanish, the easiest way to lie is with statistics. And of course any half-decent PR person will take any numbers and blow it up into a headline, so tread with caution.

(Absolutely not wanting to discount on Tiktok, which has been growing at an incredible rate, just wanted to say that the wording on how exactly they are "winning" sounded a bit contrieved).

Re: TikTok overtakes YouTube for average watch time in US and UK

#223
post #217
post #211

Earlier quoted context omitted.

I mean the trope of colleges turning people into leftist hippie communists is older than my parents. But K-12 in the US tries to hammer so much “so misleading it might as well be false” pro-America propaganda during exactly the age that kids are generally rebelling against anything authority tells them that’s it’s not all that surprising that during a major economic downturn that’s only benefiting those with capital…

> that’s only benefiting those with capital The irony of this is telling. I have to assume you are unvaccinated, and unaware that you are being publicly critical of the government.

There’s something wild about being so liberal that people assume you’re conservative. I’m very much vaccinated and also upset that our government left the out most vulnerable people with $1400 and a thumbs up, fucked over out healthcare workers, pushed people back to work rather than give any meaningful assistance and put everyone at risk, did basically nothing to control housing costs all while the stock market posted record returns for already wealthy capital holders.

Re: TikTok overtakes YouTube for average watch time in US and UK

#224

Earlier quoted context omitted.

Fun fact, if you are not a US citizen, you have no 4th amendment rights against seizure of your data. No judge or legal process necessary beyond a blanket executive order.

What? The courts have ruled many many times that the Constitution DOES apply to non-citizens(aside foreign combatants in wartime).

Only within the borders of the United States.

Re: TikTok overtakes YouTube for average watch time in US and UK

#225

Earlier quoted context omitted.

I don't think Twitter could afford to lose money with Vines for very long. The CCP can afford to lose money with TikTok for a long time. Straight from the propaganda budget really.

I have yet to see a single CCP propaganda video on TikTok. What exactly are you seeing?

They aren’t showing propaganda videos, they are filtering out what makes them look bad and emphasizing what makes them look good.

Update: here’s a reference to leaked documents to this effect: https://www.google.com/amp/s/amp.theguardian.com/technology/...

Re: TikTok overtakes YouTube for average watch time in US and UK

#226
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

I don't think Twitter could afford to lose money with Vines for very long. The CCP can afford to lose money with TikTok for a long time. Straight from the propaganda budget really.

Can afford to lose money for a long time — IIRC this is called “long term planning” …

Re: TikTok overtakes YouTube for average watch time in US and UK

#227

Earlier quoted context omitted.

I have yet to see a single CCP propaganda video on TikTok. What exactly are you seeing?

CCP propaganda won’t be a red flying with people chanting “China is great!” It will be something like “masks aren’t effective” to increase the impact of COVID on America.

[deleted]

Re: TikTok overtakes YouTube for average watch time in US and UK

#228
post #182

TikTok feels so incredibly fake. I know that a lot of that same fake content is available on YouTube, but on YouTube, I can subscribe to creators that do real things or offer substantial and interesting critiques. TikTok and Facebook video feel like broadcast TV - highly over-dramatized and over-hyped. Again, I know the same is available on YT, but I can also use it my way.

Fake, refined, optimized, or over-produced.. it's all the same thing really.

With television, there are[were] a limited number of channels. Airtime was a scarce resource, and making a TV show cost money so the companies funding it wanted to make sure they got the best bang for their buck. So they had lots of experts tweaking every show to make sure it was juuust right. Little if anything was truly off-the-cusp. Seemingly impromptu conversations on talk shows are scripted and rehearsed. Too much money on the line for anything more casual. When less money is on the line, fewer people are involved and everything can be a lot more casual. Public access television is cruder but feels more authentic. Low budget art films can experiment more than big budget movies. The production of MST3K was casual and crude when it was on public access, but became serious business when they moved to Comedy Central.

A similar dynamic is in play on youtube. When a channel is just some rando uploading videos with little investment and little expectation of financial return, the content is generally cruder and quirkier. When a channel is run by a major corporation with lots of money on the line, lots of people involved in it, and high expectations for the reception, then everything is taken more seriously. Professional cameras, professional lighting, professional editing. It feels more like television because it is more like television.

This same overproduced aesthetic doesn't only come from corporations though; I think the dynamic is in play whenever the content producer has high expectations or aspirations. An individual creator working alone who has aspirations of becoming an "influencer" will put more effort into their content than somebody who has no expectations or aspirations for their content. Their content will become overproduced as a consequence of their lofty aspirations. Maybe tiktok inspires or nurtures these lofty aspirations more than youtube did in the early years.

Re: TikTok overtakes YouTube for average watch time in US and UK

#229
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Vine's an example of the beginning of great idea that wasn't taken to its full potential. There are significant key differences between vine and tiktok. There are three that come to mind.

Tiktok expanded allowed uploaded video duration up to 3 minutes. The For You Page algorithm (which drives the content you see in the feed) is scarily impressive in how it can match the viewer with content they would most want to see. Lastly, and probably most importantly (in my opinion) Tiktok fosters a home for a vast number of entertaining and informative content creators that give them an edge. Vine mostly went for entertainment in quick six second bursts.

Re: TikTok overtakes YouTube for average watch time in US and UK

#230
post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

> Was that the first example of US innovation being suffocated by the big tech oligopoly?

there's countless examples

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