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Tech-savvy audiences block Google Analytics

plausible.io

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Re: Tech-savvy audiences block Google Analytics

#162

I expected these numbers to be higher. However, an even more interesting metric is the 88% block in Firefox. Firefox may not have a great market share, but based on these numbers it's market share may very well be eight times higher than your analytics report. This can change the argument of "it's only 3% of our users so we don't need to test on FF" to "it's a quarter of our user base, we should at least test it", de…

I feel this heavily depends on your goal.

IMHO, this points at Firefox being used mostly by ad-averse, tech-savvy users, while the less-adverse, less-savvy users prefer Safari and/or Chrome.

If your objective is to maximize ad revenue, the most obvious approach would now be to ignore Firefox completely and focus on non-FF browsers.

Of course, following web standards would be the Golden Way, and more selfless actors follow that rule, but that song has been sung ever since the old Netscape/MSIE wars.

Re: Tech-savvy audiences block Google Analytics

#163
post #104

This is good to hear. I didn't think the percentages would be that high. "Data driven design" is kinda overrated anyway. It's better to actually listen to your users. Stats don't show what people think, and they're often tweaked to show what people want to see.

[flagged]

I'll take your question at face value (even though you're very certainly a troll account given your post history).

It's less about "hiding" or "preventing" anything, and more about putting the user in control of sharing those things. If I tell you I like figure skating, here on an online forum, I'm making a conscious decision to share that fact about my life.

If a script completely silently figures out I like figure skating, because of websites I previously visited, that it was able to infer due to various data sharing setups (such as google analytics overprevalence etc), that is not a choice I made. It's a form of stalking.

The problem is accentuated because it's not just one hobby, it's everything. Your hobbies, your location, gender, religion, income, political affiliation, etc.

That it serves ads based on that is icky, but the problem is that it knows those things at all without me choosing to share that. And this is without even getting into "bad actor" territory.

Privacy is control over what you share with others.

Re: Tech-savvy audiences block Google Analytics

#165

One of the reasons for mobile apps is that adblocking is disabled. Explains why Reddit promotes it so much. Similarly, wrapping websites like Discord or Slack in Electron also gives the website owners full telemetry and tracking that they can't get in a tech savvy browser. Would an always on VPN, a remote pihole be the only way for privacy?

Blokada and others work by using the VPN functionality in Android, to implement DNS blacklists. Alternatively, AdGuard and NextDNS run DNS servers where you can customize the block list, a remote Pi-Hole as you said.

I'm using NextDNS as the system-wide private DNS on my Android phone, it works great and eats less battery than Blokada.

Re: Tech-savvy audiences block Google Analytics

#166

Earlier quoted context omitted.

Including Reddit's audience as "tech savvy" is an outright lie. Reddit is one of the most popular websites in the world. (And even if it weren't, it doesn't take much browsing to see how non-tech-savvy its audience is. It's basically Facebook at this point.)

While I agree with you, unfortunatley that is still technically considered the tech-savvy crowd, amongst others at least.

The audience isn't even sort of comparable to Hacker News though, so putting both in the same headline is weird. There was some correlation long ago, now not so much.

The Firefox numbers above are a much better tell of what a "largely tech savvy crowd" looks like. 88%.

Re: Tech-savvy audiences block Google Analytics

#169
post #118

Earlier quoted context omitted.

Every business with a competent marketing department will continuously track and measure the effect of the ads they run, like how many users who click the ads turn into paying users. My startup has tried a variety of marketing strategies from in-person campaigns on the street, video ads on YouTube, "free" PR through newspapers etc. In order to measure the effect of each approach we only did one at a time. For us paid…

It's the tracking part here that's hard. How do you know that the FB/IG ad was the first time the converting user heard of your product, or that it was the deciding factor? If you literally have no other way of discovering your product than this works, but it's easy for FB/IG to show your ad to users who were already going to convert and claim the conversion...

I see this so many times. Someone Googles for and then clicks on the ad for said product instead of their website which is the first organic result. Google claims it’s an ad conversion and gets the money, marketing monkey will happily take this as credit for their work and justification for further ad spend & their own salary, while the truth is that this user already made their decision to use this product (as they’ve searched for it) and didn’t need the ad.

Re: Tech-savvy audiences block Google Analytics

#170

99% of users ignore online adds. Most advertising is a con, on the ad buyer.

You're saying that while commenting on a HN post from a company that sells analytics solutions, with a piece of content showing that Google Analytics it's getting blocked a lot by a specific type of a audience.

Like... hey guys, you know, if you want to sell to these folks maybe you should consider an alternative to GA, right?

Why didn't you ignore this?

This is fine for you, yet an AD that's it's clearly identified as being an AD, with, literally, a defined area - it's not.

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