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Tech-savvy audiences block Google Analytics

plausible.io

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Re: Tech-savvy audiences block Google Analytics

#51

The fact that it's so low (yes imo 58 is pretty low) speaks volumes to the attitudes of the "tech-savvy crowd" towards tracking and data mining.

Including Reddit's audience as "tech savvy" is an outright lie. Reddit is one of the most popular websites in the world. (And even if it weren't, it doesn't take much browsing to see how non-tech-savvy its audience is. It's basically Facebook at this point.)

Re: Tech-savvy audiences block Google Analytics

#52

As a developer of an ad blocker[1] our stats would seem to back up what Plausible has found: - Despite having equivalent desktop (macOS) and mobile (iOS) apps, most of our users (> 75%) use the app primarily on desktop - Most users say the key reason for use is for privacy protection; even with Safari providing some inbuilt privacy tracking protection - Our app is focused on providing a simple 'set and forget' ad blo…

Can you make this for Android?

Re: Tech-savvy audiences block Google Analytics

#53
"All in all, the difference in stats would mostly come from people blocking the Google Analytics script. Google Analytics is listed on many blocklists while the Plausible proxy runs as a first-party connection and is not."

So what exactly does Plausible do to avoid being blocked in the same manner? What prevents GA from doing the same?

Re: Tech-savvy audiences block Google Analytics

#54

This is good to hear. I didn't think the percentages would be that high. "Data driven design" is kinda overrated anyway. It's better to actually listen to your users. Stats don't show what people think, and they're often tweaked to show what people want to see.

Collecting telemetry is essentially doing an impromptu social science study, and it suffers from the same problems - collecting good data and making correct inferences is a difficult task, and it requires specialized skills. Social scientists are trained to do this, and yet they still fail more often than not[0]. A random business trying to run product development off automated metrics? They don't stand a chance.

This is not to say the data is useless - it's just worth remembering that, unless you have strong statistical background, you're probably reading your data wrong, so your metrics should be treated as weak evidence at best.

--

[0] - It's not snark, it's a corollary of the replication crisis. This is a hard job.

Re: Tech-savvy audiences block Google Analytics

#55
post #37
post #2

It would be 100% if I could do it on mobile.

Use Bromite, Vivaldi or Brave on Android. They have built-in ad tracker protection. The first two even support custom filtering lists. On iOS the options are a bit worse but Brave has some kind of adblocking that works. Safari also supports blocking lists via AdGuard but it's more limited.

Or just use Firefox. Android of course, your screwed on Apple.

Re: Tech-savvy audiences block Google Analytics

#56
Nice that Marko did a follow up by writing this blog post. A few months ago (in May), I also asked myself the question of "How plausible are our web analytics?", and I was able to see the same phenomenon [1]. Many people in my audience block client-side web trackers.

One option would now be to host a plausible proxy on-premise. But I didn't have time to try that out yet.

PS: We're paying plausible customers and our stats are publicly accessible [2].

-1: https://rugpullindex.com/blog#HowPlausibleareOurWebsiteAnaly...

-2: https://plausible.io/rugpullindex.com

Re: Tech-savvy audiences block Google Analytics

#57

Earlier quoted context omitted.

What GP describes would be stronger than AdNauseum. Instead of sending clicks indiscriminately for every ad, you would send clicks for high quality content.

That'd just end up costing the high quality content providers money. Ads wouldn't just get cheaper for them. On the contrary, clicking only on trash, and having the high quality content have a much higher signal-to-noise ratio would have the desired effect. Maybe.

The idea is not so much of clicking on high quality content ads, but sending visits to high quality content pages and click on the ads of those pages, to get them more money. Would obviously stop working if the sales after the ad click are not made.

But, hey this isn't a gameplan, this was just a "what if" :D

Re: Tech-savvy audiences block Google Analytics

#58
One of the reasons for mobile apps is that adblocking is disabled. Explains why Reddit promotes it so much.

Similarly, wrapping websites like Discord or Slack in Electron also gives the website owners full telemetry and tracking that they can't get in a tech savvy browser.

Would an always on VPN, a remote pihole be the only way for privacy?

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