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Reddit raises $410M in new funding

nytimes.com

271–280 of 507 posts

Re: Reddit raises $410M in new funding

#271
post #4

So, pretend you are in charge of spending $410 million dollars at Reddit. What would you spend it on? From my amateur perspective I've got, 2 web devs, 1 backend engineer, 3 devops. Pay them very generously and that's $1.2 million spent. I have no idea what I would do with the rest..

They will use that money to destroy the company (try to make it “Facebook like”, Twitter, etc.). That what is going to happen.

Re: Reddit raises $410M in new funding

#272

Earlier quoted context omitted.

So join a different community on Reddit whose rules you like better, or make one. Why does everyone have to allow everything?

The problem is winner-take-all effects and inherent difficulty of getting traffic to new subs.

I don't totally agree with this argument when applied to something like Twitter, but I can at least see the logic in it. When we're talking about something like a subreddit, I find the notion that you have to let anyone come and post whatever they want in your community because it's popular rather hard to swallow.

Re: Reddit raises $410M in new funding

#273

Earlier quoted context omitted.

>Or is there something intrinsic to Reddit traffic that makes it difficult to monetize? Reddit is also home to an enormous amount of porn and nsfw content in general which probably hurts this. They only just started preventing sexually explicit subreddits/content from appearing on r/all six months ago[0] https://www.reddit.com/r/changelog/comments/lhnvok/removing_...

to me, this seems like an opportunity for new advertisers that don't care about "their brand showing up next to porn" is there a market rational reason why this hasn't occurred, or are the primary places that happen to also have adult content just assuming advertisers won't use their platform sure, big fortune 500 ad spends are lucrative, but so is the aggregate of every single half baked idea that has to test the wa…

It made headlines not long ago when Just-Eat I believe was advertising on porn sites, so it's not an impossible ask... but marketers will want to play those campaigns very carefully. It wouldn't take much to accidentally end up next to revenge porn that makes the news or something.

Re: Reddit raises $410M in new funding

#274
post #105

Earlier quoted context omitted.

It’s not going to be Tumblr all over again if they choose to ban it. But I wonder how many people use Reddit just for nsfw.

I wonder if their problem is that the majority of their traffic is unregistered users looking at NSFW subreddits. So they may not actually have that many users they could monetize in the first place.

Why does it matter to advertisers if the user is registered or not?

NSFW content can work perfectly fine to get users on the platform, even if it can't be monetized.

Re: Reddit raises $410M in new funding

#275
post #238

Earlier quoted context omitted.

FWIW, I think it's silly that reddit has banned the term "retard" site-wide, although I also acknowledge that the term may be becoming broader and more offensive than I personally understand it to be. In the case of "kill yourself" in /r/SuicideWatch, though, it's such an extreme case with potentially disastrous results that I wouldn't find it particularly problematic. The occasional false positive is arguably a smal…

> FWIW, I think it's silly that reddit has banned the term "retard" site-wide, although I also acknowledge that the term may be becoming broader and more offensive than I personally understand it to be. Do you have any source of this? As far as I know Reddit bans no words site-wide, and I see the term used now and then. On the very same website a post could not come through because I described someone as having “reta…

Do you have any source of this?

Not offhand, but I've heard of users getting temporary suspensions for using the word, although I don't believe there's an automated rule site-wide.

It's also completely useless

Not entirely. Sure, if you're a dedicated attacker trying to tell a specific target to kill themselves, there's not much I can do about it; you'll acquire an aged account with decent karma and find a way to do it.

If you're just a regular person going about your day and say something stupid, an automod removal with a warning that circumventing the rule will result in a permanent ban is probably sufficient to make you give up and move on with your life. And of course bots that aren't specifically designed to circumvent my subreddit's rules would be trivially blocked.

Re: Reddit raises $410M in new funding

#276
post #139

Earlier quoted context omitted.

The whole point of reddit is that the crowding issue is self-correcting -- you just move to a new sub. I like to envision it as a malthusian catastrophe -- as the population starts reaching capacity limits, people start grumbling more and more.. until suddenly they far overshoot the capacity, and leave en-masse to new subs. In one fell swoop, the original sub is left near-empty, and out of the many new subs created i…

I have been on reddit a long time and I have never seen a popular sub ever die unless it gets banned by admins. Splinter subs emerge but the original one remains popular too

SRS, breadtube

Re: Reddit raises $410M in new funding

#277

Earlier quoted context omitted.

>People are going to those specialized communities to get real information from real users, not lies and misinformation (ads and marketing). Those specialized communities will cease to exist without something funding them. Either users get ready to get out their wallets or get used to ads and marketing (which are not wholly lies and misinformation). And more importantly remember it's Reddit's choice how users pay, no…

How much money does it really cost to provide a discussion forum for a specialized community? Not so much as to warrant advertising pollution. Advertising is diametrically opposed to information sharing.

Not necessarily how much it costs but more how much the provider wants to make. And w/ VCs involved in Reddit they're not looking for pennies.

Re: Reddit raises $410M in new funding

#278
Cool. I remember when Reddit launched and everyone was trying to figure out how they would make money. It looks like they made $100m last year so as long as they keep engagement up and optimize I think things will go well. I was surprised at only 50m DAUs.. that means there is a lot of growth left especially internationally.

One thing to ask is, what problem does Reddit solve?

And to stretch an anthropomorphism: if Reddit was a person, I would ask them, who is Reddit?

Also just to ponder for a minute, what makes reddit and say facebook so different?

Re: Reddit raises $410M in new funding

#279
post #278

Cool. I remember when Reddit launched and everyone was trying to figure out how they would make money. It looks like they made $100m last year so as long as they keep engagement up and optimize I think things will go well. I was surprised at only 50m DAUs.. that means there is a lot of growth left especially internationally. One thing to ask is, what problem does Reddit solve? And to stretch an anthropomorphism: if R…

Well, do you use reddit?

Seems like a good place for finding discussion on broad topics (news) and niche ones (small indie games, etc).

Re: Reddit raises $410M in new funding

#280

Earlier quoted context omitted.

I feel like extraordinary monetization of reddit would ruin reddit, and the reason why people actually like reddit.

Reddit is one of the sites I use the most. I hope they can figure out a financially sustainable model without becoming obnoxious or, eventually, being bought up by a private equity firm.

This already happened, Condé Nast bought and then spun off reddit when they failed to monetize it. Reddit has to thread a needle to monetize and not kill its user base. I wager it’s impossible.
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