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Reddit raises $410M in new funding

nytimes.com

241–250 of 507 posts

Re: Reddit raises $410M in new funding

#241
post #4

So, pretend you are in charge of spending $410 million dollars at Reddit. What would you spend it on? From my amateur perspective I've got, 2 web devs, 1 backend engineer, 3 devops. Pay them very generously and that's $1.2 million spent. I have no idea what I would do with the rest..

Maybe a Reddit coin? Use that money to mine it and then seed the Reddit ecosystem at first with coin upvotes/awards, build a merch market for subreddit specific merch, allow advertisers to list items on the marketplace funneling sales there from Reddit ads/promoted posts, original content -> NFT… I don’t know the details but I think the core base of Reddit would be into a project like that.

They're basically doing exactly that. It's launching on Ethereum, scaled with Arbitrum.

See the post by the reddit admin below.

https://www.reddit.com/community-points

https://reddit.com/r/ethereum/comments/opi5rg/scaling_reddit...

Re: Reddit raises $410M in new funding

#242
post #173

Earlier quoted context omitted.

If I'm wrong GP can correct me, but I think "engagement" means commenting/posting/voting, just viewing a page doesn't count as engagement.

View page: Something went wrong, refresh, refresh, scrolls, clicks load more, scroll, upvote. Results: longer time and the user will now actually engage, because they had to "work" to get there. Complete dark-pattern to "juke the stats". And it's too complicated for their stupid investors to understand why the numbers are bullshit.

Do you have any data to suggest that a more frustrating viewing experience boosts engagement? Intuitively it should do the opposite.

Re: Reddit raises $410M in new funding

#243
post #227

Earlier quoted context omitted.

I think it's a common misconception that old.reddit.com is still extremely popular. As a mod of a medium-large sub which should skew highly towards old.reddit.com (developer-focussed content, created at around the beginning of reddit itself), the percent of pageviews on old.reddit.com is right now around 8%.

That is really interesting. Is it 8% of all users, or 8% of PC users ?

Sorry, to be more precise, I'm seeing in total roughly: - 6.8% old reddit - 5.8% mobile web - 72% new reddit - 15.6% reddit apps

Re: Reddit raises $410M in new funding

#244
post #80

Earlier quoted context omitted.

It's easier to track in the app because of the mobile advertising identifier.

That doesn't seem to be the case any more, as nearly everybody opts out of that on iOS.

Which is where they need an email for authenticated consent for use with cookieless solutions.

Re: Reddit raises $410M in new funding

#245
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

>Or is there something intrinsic to Reddit traffic that makes it difficult to monetize? Reddit is also home to an enormous amount of porn and nsfw content in general which probably hurts this. They only just started preventing sexually explicit subreddits/content from appearing on r/all six months ago[0] https://www.reddit.com/r/changelog/comments/lhnvok/removing_...

That was when I left Reddit. I felt like censoring from r/all is not what I want from r/all. To me that means every subreddit except quarantined subreddits. Once they started down that road I took off and haven’t been back.

Re: Reddit raises $410M in new funding

#246

Earlier quoted context omitted.

"And fix the moderator system so "first to register controls the sub" is no longer the case" Suggestions? This is a complex proplem.

"the top 20 most upvoted comments in the subreddit within the last year, with the user having more than X posts per year in the subreddit, Y karma per post and more than 1000 characters per post, are invited to become moderators" Only really works for the in-depth subreddits, I guess it's not going to get you far on image or other media-based subreddits...

That seems non obvious, the most upvoted comments are just as likely to be memes or jokes than in-depth research, and even if they are that may not correlate to a good mod very much at all.

Re: Reddit raises $410M in new funding

#247
post #177

Earlier quoted context omitted.

Reddit should charge for all commercial posts. It would clean up spam and generate revenue. Make a special class of commercial account, include some 'verification' badge thingy. Let subreddits ban all commercial content, unpaid commercial content, or leave open (for commercial-specific subs). Let mods profit share in commercial posts. (And fix the moderator system so "first to register controls the sub" is no longer…

"And fix the moderator system so "first to register controls the sub" is no longer the case" Suggestions? This is a complex proplem.

Do you think having all the members of the subreddit (or the entire site) vote on who the mod should be? I think there are many ways to make this efficient by statistical sampling, proxy votes, and detecting when statistical errors occur. To restrict people to one account you'd need to verify phone numbers.

I'm currently trying to build this but I'm not a programmer so it's slow going. I'm interested in your thoughts as I'm sure I'm missing something obvious.

Re: Reddit raises $410M in new funding

#248
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

Reddit is increasingly forcing mobile users into the app, or to at least make an account. Presumably to improve monetization.

Frustratingly they do this while continuing to not invest into their app - they might have an easier time attracting users if their app didn't break half of their site functions.

Re: Reddit raises $410M in new funding

#249

Earlier quoted context omitted.

"And fix the moderator system so "first to register controls the sub" is no longer the case" Suggestions? This is a complex proplem.

"the top 20 most upvoted comments in the subreddit within the last year, with the user having more than X posts per year in the subreddit, Y karma per post and more than 1000 characters per post, are invited to become moderators" Only really works for the in-depth subreddits, I guess it's not going to get you far on image or other media-based subreddits...

Wouldn't this just turn reddit into a spam site?

Re: Reddit raises $410M in new funding

#250

Earlier quoted context omitted.

Sounds like a great way to prod those specialized communities to bail to the next diggredditetc. People are going to those specialized communities to get real information from real users, not lies and misinformation (ads and marketing).

>People are going to those specialized communities to get real information from real users, not lies and misinformation (ads and marketing). Those specialized communities will cease to exist without something funding them. Either users get ready to get out their wallets or get used to ads and marketing (which are not wholly lies and misinformation). And more importantly remember it's Reddit's choice how users pay, no…

How much money does it really cost to provide a discussion forum for a specialized community? Not so much as to warrant advertising pollution.

Advertising is diametrically opposed to information sharing.

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