There's something about writing like this that gets at me. It's angry, for a good reason, it has lots of good points, but in trying to get across its main point, which is signaling dissatisfaction with the tech industry, attacks lots of groups, hits lots of unrelated points, and when it gets into historical tidbits overrates single events in order to build a narrative. For example, please stop using terms like cishet…
I find it a reach that you're complaining about grouping when used in this context: > For example, I once worked for a company that poured a lot of effort into inclusive hiring: they made an inclusion skills rubric, placed ads in “diverse” tech spaces, et cetera. Two years later, all the “diverse people” they had carefully collected had left, and the company had backfilled with almost exclusively cishet white guys. T…
I think it stood out to me because like you said it's not a common term. It gets used in specific communities and areas (academia) but it's a term that the group it is describing doesn't actually use, it's an outgroup indicator, and it's more negative than similar terms like poc, bipoc. It's a culture war signal, even when not intended.
Do I care about it? Not really, but it is a really small thing that would go a long ways towards inclusion as weird as that sounds.