Skeptical about the 90% claim. Is time spent on YouTube, Netflix, Prime Video, The New York Times and Spotify (with Joe Rogan specifically) so insignificant as to be relegated to the "miscellaneous" 10%?
Joe Rogan is now Netflix. YouTube is not an owner so you have to attribute specific videos to owners/sources (and potentially reference their sources). 90% is good to be skeptical about, but is it so unrealistic? I'd love to see which company is the most shared ones. Fringe ideas always seem the loudest/most shared, so that to me, would be a better measure of 'marketshare of reach'. At which point NYTimes likely fall…
Okay, but as you say, Netflix isn't in their six either