I’m not sure “reputation laundering” is the right term, since these folks don’t have any reputational problems. One site is their institute’s home page with news on all their research. The other is a website focused on COVID19 only, aggregating relevant info, with a more semantic URL and probably some SEO, and including team members outside of NECSI. They don’t hide their connection to NECSI, but the organization is more than just NECSI.
As for the disagreement, it probably stems from the fact that with other outbreaks like Ebola, with known ~50% mortality rates, there’s unanimous consensus that they must be shut down early, and so they are.
That common cause and singled-minded focus and coordination is a major factor in successfully eradicating the pandemic. And doing it early before it can become widespread is obviously more viable than shutting it down after it’s gone global.
These folks are asserting that the methodologies used for shutting down other pandemics early can still be effectively scaled up to shut down a widespread pandemic like COVID19 that we failed to shut down early. And that’s where the disagreement is with the consensus you linked.
The thing is, global pandemics aren’t over, they’re just beginning, and we could be hit by something worse later. It behooves all of society to use COVID19 as a not-too-deadly trial run for learning how to quickly shut down something worse in the future, rather than fatalistically accepting it.