Earlier quoted context omitted.
Even the name screams transparent fraud, a ridiculously obvious attempt to associate with Tesla. Weren't there VCs who put money into this? What were they thinking? Were they being amoral and hoping to ride this pump and dump or did they actually buy into this shit?
Just "Copying Tesla" is not a fraud by a mile, the whole point of capitalism is that enterprises compete by offering alternative solutions[1]. It is actually surprising it took so long for someone to copy the "electric car company with Tesla characteristics", given the insanely attractive cost of equity capital that Tesla is enjoying. Matt Levine wrote a section on this, about how Elon said good-bye to earnings calls…
A lot of EV startups like NKLA are going to come and go but very few if any will be able to replicate Teslas success in the long term. Retail investors are not always stupid, many of the same Tesla investors have been shorting NKLA since it came on via a spac offering.
Personally I don’t always love everything Elon does but I view him in many ways as a modern day Edison. It’s always funny to me to go back and read stuff said about Edison while he was alive. I very much color my view of Musk by historical perspective and try not to get lost in present day minutia.