Who are the 25% who said yes to tracking? People who don't know better or people who actually see value in being tracked?
Facebook users said no to tracking, and now advertisers are panicking
341–350 of 632 posts
Re: Facebook users said no to tracking, and now advertisers are panicking
#342I own an advertising agency. I've tracked ios impressions % over time on all of our remarketing campaigns (as a proxy), its down about 30% from peak and stabilized. Not a huge deal. LOL at this below: "Seufert estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permis…
> FB revenue is going to be up in Q3, not down, would bet $10k on that. Why?
Because they are still serving an ad in that spot, just one that costs the advertiser more as the now have to bid in a larger pool.
FB actually ends up profiting pretty well from this change (at the cost of losing some of the small business advertising that was priced out)
Re: Facebook users said no to tracking, and now advertisers are panicking
#343Often I hear the argument, people saying "I prefer ads that are relevant for me over random ads". But the result of the tracking is not only that you get "relevant" ads, it's that your timelines and your feeds and your news gets tweaked in ways that makes you engage with ads as much as possible. Not only do you get manipulated in buying stuff you didn't ask for (ads in general). You're also getting spoonfed content t…
> I guess you could call this a form of censorship. Content gets suppressed, simply because it doesn't generate enough ad revenue. Absolutely. I've seen entire websites completely reinvent themselves because someone complained to Google about some "offensive" page and got their ads pulled. Stuff I used to like got deleted because of advertisers. If this "sanitized advertiser friendly web" is the future, I'd rather no…
Honestly one of the few things worse than advertisers are the engineers who work to enable them.
Some things are worth more than money.
Re: Facebook users said no to tracking, and now advertisers are panicking
#344If people opt out of what you're doing to them as soon as they're made aware you're doing it, then perhaps that's a sign that you shouldn't have been doing it in the first place. I don't even believe that 25% of users actually wanted tracking. I think a lot of people just blindly tap buttons to make annoyances go away, and these guys just hit the wrong button.
As soon as ad supported free services start shutting down because of ad blocking and lowered clickthrough rates on ads because of targeting being blocked, most people will probably start changing their minds. (The alternative being maintaining 10-20+ paid subscriptions.) For now, all this change means is that users who are opted-in to tracking are subsidising those who aren't.
Do you have any examples of ad supported free services that you think are at risk of shutting down?
Re: Facebook users said no to tracking, and now advertisers are panicking
#345Often I hear the argument, people saying "I prefer ads that are relevant for me over random ads". But the result of the tracking is not only that you get "relevant" ads, it's that your timelines and your feeds and your news gets tweaked in ways that makes you engage with ads as much as possible. Not only do you get manipulated in buying stuff you didn't ask for (ads in general). You're also getting spoonfed content t…
> I prefer ads that are relevant for me over random ads I froze up the first time someone said this to me. Of course I prefer random ads, cause this way they're less likely to push the right buttons on my vulnerable monkey-ass brain. Do people think tailored ads are good for them instead of consumerism triggers? Messed up worldview.
I’m a photographer, and I right now I’m targeting local teenagers and their moms for high school senior portrait sessions. I would think they’d rather see that, be reminded it’s time to get them done, and possibly learn about a better photographer than seeing an ad for an ice cream maker or what have you.
Re: Facebook users said no to tracking, and now advertisers are panicking
#346Earlier quoted context omitted.
>This like if the local grocery store owner would install hidden cameras to spy on me at home and at work The more accurate analogy would be the grocery store owner teaming up with other local businesses to aggregate your shopping habits across stores into a central database. What you're describing would be if facebook installed a RAT on your computer after visiting it.
Exactly. All those other sites voluntarily send your data to Facebook. Edit: although they do track your physical location in real time through the app. That's more direct spying.
I'm not sure that always is really voluntary. Perhaps they don't have much choice. I don't know how can Facebook force them but e.g. with Google you have to use Google Analytics to score good in the search results AFAIK.
Re: Facebook users said no to tracking, and now advertisers are panicking
#347> Chief Executive Officer Mark Zuckerberg said Facebook “may even be in a stronger position” following the iOS changes if it means more businesses start to make sales directly within Facebook’s apps instead of sending users to a web address.
Does anyone know what he's referring to in this quote? There isn't a way for advertisers to move their purchase flow onto Facebook's app is there?
Re: Facebook users said no to tracking, and now advertisers are panicking
#348Earlier quoted context omitted.
The explanation I have heard previously is that people have bought an item are actually more likely to buy another: unhappy with the current purchase, or people who need multiple items. Sure, for most people it’s irrelevant as they are happy with their purchase, but most ads are ignored anyway.
One of the other things to consider* is that the details of person X that is looking to buy item Y are a snaphot at the time that information was brought/sold. When person X buys item Y from company Z, company Z is unlikely to broadcast that fact. Ergo, the 'system' doesn't know that you have now brought item Y and that you no longer have an active interest in purchasing Y. *Things may have changed in 20 years so the…
This is partially the answer. Sometimes people are running ad blockers that block sending events to Facebook, so the "Item Purchased" event never gets sent, but the account was created with an email that can be used in custom audiences, so the email is retargeted as if they never purchased the thing.
Or someone goofed and forgot to include the exclude "item purchased" event in the criteria
Re: Facebook users said no to tracking, and now advertisers are panicking
#349Now if only there was a way to force the IOS Facebook app to use an external browser for links clicked within the app.
Yeah sure, they can still track the click, but would lose visibility beyond that.
Re: Facebook users said no to tracking, and now advertisers are panicking
#350> Chief Executive Officer Mark Zuckerberg said Facebook “may even be in a stronger position” following the iOS changes if it means more businesses start to make sales directly within Facebook’s apps instead of sending users to a web address. Does anyone know what he's referring to in this quote? There isn't a way for advertisers to move their purchase flow onto Facebook's app is there?
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