The page seems to be going out of it's way to not mention the word "Smalltalk". Does anyone have an idea why that is? Does Smalltalk have such a bad reputation nowadays or has someone trademarked the term?
I've noticed that as well - it's a bit strange given that Pharo is a fork of Squeak, which does proclaim its ST origins on its front page. I wouldn't say Smalltalk has a bad rep nowadays, but it used to be knocked for being too expensive (the cost of ST licences back when was beyond a joke), too slow, and producing nasty-looking non-native GUIs. These have almost all been fixed.
March 7, 1988
"Smalltalk/V 286 is available now and costs $199.95"
https://books.google.com/books?id=CD8EAAAAMBAJ&pg=PA25&lpg=P...
> nasty-looking non-native GUIs
The "non-native GUI" was quite important because Smalltalk was running on MS-DOS — not on MS-Windows.