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Facebook users said no to tracking, and now advertisers are panicking

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Re: Facebook users said no to tracking, and now advertisers are panicking

#11
If advertisers put in the effort and allowed for an opt-in only option.

They would realise that the quality of their audience is far more interested in the advertisments being shown than those that are thrown into peoples faces, tailored or not.

If I want to see ads, and I select "tailored ads on" my value as an audience should be far higher.

Re: Facebook users said no to tracking, and now advertisers are panicking

#12
Even with all the tracking, the generated ads still suck, showing things already purchased. This reminds me of the overhyped lead generation tools out there, they do not work as expected. Someone's financial interest is the root cause here, someone is making good money with ads. The ones who sell ads? For sure. The ones who buy adds? Not many success stories out there.

Re: Facebook users said no to tracking, and now advertisers are panicking

#13
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I would personally not agree to tracking, but who should be and shouldn't be in business based on tracking is not for you (or me, or anyone) to decide. If there are people who are fine with tracking in exchange for services, then they should be able to make that exchange.

Ok, how do you suggest we achieve this? It's been over two decades now and the US govt hasn't done much.

Re: Facebook users said no to tracking, and now advertisers are panicking

#15
post #14

God damn, why remove the punctuation mark for the HN title...

Chances are HN did it. It also capitalizes titles by default (each word) which also annoys me.

"Falsehoods programmers believe about headlines"

https://github.com/kdeldycke/awesome-falsehood

Re: Facebook users said no to tracking, and now advertisers are panicking

#16
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

[deleted]

Re: Facebook users said no to tracking, and now advertisers are panicking

#17
post #11

If advertisers put in the effort and allowed for an opt-in only option. They would realise that the quality of their audience is far more interested in the advertisments being shown than those that are thrown into peoples faces, tailored or not. If I want to see ads, and I select "tailored ads on" my value as an audience should be far higher.

> If advertisers put in the effort

I'd go so far as to say that for a decade advertisers and social media experts have been given a more or less free ride.

It's often not the companies themselves who manages the ad buy, it's agencies who only knows how to click around in Facebook or Google AdWord. They have NO IDEA how to run an effective ad campaign or how to buy ad space.

The advertisers just see the numbers the agencies gives them, and in self defence user privacy is attacked and not the competency of the ad agencies.

Re: Facebook users said no to tracking, and now advertisers are panicking

#18
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I can guarantee I never have and never will click on an ad, out of spite. I've never bought things from ads directly nor transitively.

Businesses assume that every user is a customer, and have inflated profit goals. You're right about entitlement.

Re: Facebook users said no to tracking, and now advertisers are panicking

#20
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I would personally not agree to tracking, but who should be and shouldn't be in business based on tracking is not for you (or me, or anyone) to decide. If there are people who are fine with tracking in exchange for services, then they should be able to make that exchange.

This is the kind of false choice that simply can't be allowed; similar to selling oneself into slavery or selling one's organs are not considered valid transactions. If it is allowed, the market will converge on it. Without a price and disincentive to implementing pervasive surveillance, it will be guaranteed to happen.
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