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Facebook users said no to tracking, and now advertisers are panicking

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Re: Facebook users said no to tracking, and now advertisers are panicking

#3
That sense of entitlement makes me sick.

Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the effectiveness of our ads.

If your business success relies on tracking everyone all the time, then you have no fucking business and should go out of business.

Re: Facebook users said no to tracking, and now advertisers are panicking

#4
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I would personally not agree to tracking, but who should be and shouldn't be in business based on tracking is not for you (or me, or anyone) to decide. If there are people who are fine with tracking in exchange for services, then they should be able to make that exchange.

Re: Facebook users said no to tracking, and now advertisers are panicking

#7
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I would personally not agree to tracking, but who should be and shouldn't be in business based on tracking is not for you (or me, or anyone) to decide. If there are people who are fine with tracking in exchange for services, then they should be able to make that exchange.

In principle I agree. On the other hand, are people agreeing to be tracked really aware of what they agree to and what the value of the resulting information is? Would they still agree if they knew? And this of course also requires that my choice is actually honored and I currently have very little trust in this respect, after all we already had Do Not Track and nobody cared.

Re: Facebook users said no to tracking, and now advertisers are panicking

#8
post #6

I don't think they need tracking anymore. IF a model is trained with historical data, that would be good enough to track without actually tracking.

> In predictive analytics and machine learning, concept drift means that the statistical properties of the target variable, which the model is trying to predict, change over time in unforeseen ways. This causes problems because the predictions become less accurate as time passes.

https://en.wikipedia.org/wiki/Concept_drift

Re: Facebook users said no to tracking, and now advertisers are panicking

#9
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I would personally not agree to tracking, but who should be and shouldn't be in business based on tracking is not for you (or me, or anyone) to decide. If there are people who are fine with tracking in exchange for services, then they should be able to make that exchange.

This is fine, and I know some people who are aware and are happy with the ads they recieve.

I do personaly have a problem with not being given the choice, also it should be an opt-in option. Privacy shouldn't be compromised and then restored after the data is already gone.

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