Huh? It's the difference between Marketing and Production.
Name of the Game: The distinction between ‘influencer’ and ‘creator’
31–40 of 43 posts
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#32I do not agree with the author's arguments. Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. The relationship between the audience is different and it is problematic when an audience member does not realize that. While I am not a particularly good person to comment upon broad social perceptions, I also disagree with the asserti…
> Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. That's a bit missing the point. Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. Creators advertising other products than thei…
If someone both cooks and eats, does that confuse the description/roll of each task? I don't think so. We can talk about them independently and it doesn't change anything appreciably when one person happens to do both.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#33Earlier quoted context omitted.
> Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. That's a bit missing the point. Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. Creators advertising other products than thei…
If someone both cooks and eats, does that confuse the description/roll of each task? I don't think so. We can talk about them independently and it doesn't change anything appreciably when one person happens to do both.
Which is exactly what I said? We do not talk independently about them. You are either influencer or creator, not both.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#34Aren’t influencers simply popular people who are willing to sell their audience to advertisers? Some of them are content creators, others are popular for other reasons. But it isn’t really a job description or title.
Agreed, except that we're starting to see people put "influencer" as their job title. I see this especially on TV shows now. So while they might be creators, or might just be wannabe celebrities, they're self-identifying as "influencers".
I’ve seen that but still just personally read it as “by the way contact me if you want me to sell something to my fans” more than that they have some specific responsibility.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#35I do not agree with the author's arguments. Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. The relationship between the audience is different and it is problematic when an audience member does not realize that. While I am not a particularly good person to comment upon broad social perceptions, I also disagree with the asserti…
> Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. That's a bit missing the point. Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. Creators advertising other products than thei…
> Maybe, we should start using those terms for what they are and accept that people can be both, and not exclusivly one or the other.
That seemes self evident to me.
> Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing.
I disagree.
When inluencing, the product is access to their follower and the customer is advertisers.
When creating, the product is the content and the customers ate the consumers of that content.
These two activities are pretty easily distinguishable and just because people do both doesn't make the activities less distinct. I think it is important to have both terms understood separately because they help understand the motivations and incentives behind the content that is being consumed.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#36FWIW I think (but not 100%) that it was us at Kickstarter who first used the word "creator" the way it's used now.
At the time we were trying to decide how to describe all the different kinds of people who would be making projects -- artists, writers, filmmakers, coders, chefs. What do you call all of these people? There was no clear term, but in the course of brainstorming "Creator" really stood out as being the best at encompassing many different kinds of creative people. We launched with that as our term in 2009.
A year later I remember YouTube starting to use it too. I can't say for sure we were the absolute first, but I do remember when we decided to use it that it wasn't being used elsewhere.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#37Earlier quoted context omitted.
> Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. That's a bit missing the point. Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. Creators advertising other products than thei…
> Maybe, we should start using those terms for what they are and accept that people can be both, and not exclusivly one or the other. That seemes self evident to me. > Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. I disagree. When inluencing, the product is access…
> When inluencing, the product is access to their follower and the customer is advertisers.
> When creating, the product is the content and the customers ate the consumers of that content.
With social media-influencer, the content they normally create is their live and personality (or the illusion they build of them), and this is also the product they sell and use to gain reputation. Sponsorings and placements are side-products they might sell, not their main-content. They can be more profitable then other sources of income, but they are not the only income people can have. Though, which ways they can utilize for income depends on the platform they use.
Ontop, there are also influencers who do not advertize any product at all. People who do thinks just for the socializing, or the attention, or for some other reason.
> These two activities are pretty easily distinguishable and just because people do both doesn't make the activities less distinct.
The problem is not the activity, but the classification of the person.
> they help understand the motivations
Motivation is irrelevant. Motivation does not even work at all in either classification.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#38I do not agree with the author's arguments. Creators are typically selling their own creation while influencers are using their reputation to sell something other than their creation. The relationship between the audience is different and it is problematic when an audience member does not realize that. While I am not a particularly good person to comment upon broad social perceptions, I also disagree with the asserti…
Publishers don't send a game key to a "let's play" channel ... have an influencer use their product. Is a let’s player a creator or an influencer? Yes, they are playing someone else’s game. Yet many people prefer to watch their favourite let’s player over playing the game themselves. This indicated to me that the let’s player is creating some value that the game alone did not have. It may be, for some people, that th…
Theres a more obvious word for them: entertainer. No need for a false dichotomy between 'creator' and 'influencer'
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#39Earlier quoted context omitted.
> Maybe, we should start using those terms for what they are and accept that people can be both, and not exclusivly one or the other. That seemes self evident to me. > Influencers as also creators are both doing the same, using the same tactics with the same goals. And more and more the differences are becoming blurry, as both are doing what the other side is doing. I disagree. When inluencing, the product is access…
> When inluencing, the product is access to their follower and the customer is advertisers. > When creating, the product is the content and the customers ate the consumers of that content. With social media-influencer, the content they normally create is their live and personality (or the illusion they build of them), and this is also the product they sell and use to gain reputation. Sponsorings and placements are si…
You seem to be conflating content and product and using "sell" in an overly broad sense.
Understanding the motivations behind media creation is critical for navigating biases.
Re: Name of the Game: The distinction between ‘influencer’ and ‘creator’
#40Earlier quoted context omitted.
> When inluencing, the product is access to their follower and the customer is advertisers. > When creating, the product is the content and the customers ate the consumers of that content. With social media-influencer, the content they normally create is their live and personality (or the illusion they build of them), and this is also the product they sell and use to gain reputation. Sponsorings and placements are si…
You seem to be conflating content and product and using "sell" in an overly broad sense. Understanding the motivations behind media creation is critical for navigating biases.
We talk about an industry were people receive money for just being themself. At the core of this "profession" the content is the product and procuct is the content. There is no way to distinguish this.
> Understanding the motivations behind media creation is critical for navigating biases.
No, it is for this completly irrelevant, because there is no straight path how influencer, creator and the whole industry evolved. People come with all kind of motivation and grow into all kind of paths and motiations. There is no "single truth" here, but a dozen different that just happen to lead all to the same result.