Earlier quoted context omitted.
> what is Google's exposure here? They want in. They really want in. And they're not alone. Google and every other company dream that, one day, the Great Firewall will come down, and they'll suddenly have a billion more customers. They have a great financial incentive (like every other company) to ignore the Uyghur genocide and the literal concentration camps in Xinjiang.
But they're not getting in. Why would the CCP allow it? They support Chinese companies.
There's no cost to suppressing coverage of the Uyghur genocide because Western boycotts are virtually nonexistent.
The upside of suppressing coverage of the Uyghur genocide can be calculated as the probability of the Chinese market opening up multiplied by the potential value of that market. As long as the probability is nonzero, this upside is huge.